Cruelty-free products have gained significant traction in the beauty industry. Magnetic Eyes seeks to bring that concept of cosmetics to magnetic eyeliner and lashes. Read about the founder’s story and unique idea in this week’s Small Business Spotlight.
What the business does
Offers cruelty-free magnetic eyeliner and magnetic eyeliner lashes.
These products adhere to the eyes with small magnetic strips. And unlike many cosmetic brands, these products are not tested on animals. In addition, there are no harmful ingredients.
To offer customers the choice of ethical, clean products.
Founder Serena Tucker told Small Business Trends: “Choose products that have never been tested on animals. Choose a formula that is not filled with harmful ingredients, but is strong enough to get the job done right. We do not waver. about this with all our products. ”
Business Origins Story
After hearing of negative experiences with other products.
Prior to the launch of Magnetic Eyes, Tucker started her own home salon. While working with customers, she heard all about the problems they had with other products. And she herself had similar experiences. So she decided to do something about it.
She says, “I have heard from my clients for many years that their lashes were extremely damaged by lash extensions (myself included) and that they were tired of paying so much to visit the lash salon.”
To get content creators to become true fans.
Tucker explains, “Many of them talk about our lashes without incentive (we do not do any paid influencer strategies – all organic). And often they will buy again. We have a constructive brand and love to work with other confident and empowering women. work!”
Invest salon money in a new business.
Tucker says: “The biggest risk was putting all my savings into starting at the beginning of the covid restrictions with only 100 people in my audience. I had so much confidence in my products. But I did not have many skills in the ecom marketing area, and was fortunate enough to receive wonderful guidance from someone in the digital marketing industry. ”
How they will spend an extra $ 100,000
Marketing and product development.
“When you change the way you look at things, the things you look at change.” ? Abraham Hicks.
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Image: Magnetic eyes