Kids are going back to school, but they’re not the only ones getting new books to read! I’ve been adding a lot of new books to my bookshelf (and my Kindle) and in particular, I’ve enjoyed reading books by marketing influencers and experts. From essential industry insights to behind-the-scenes memoirs from creatives who lived through the evolution of social media, these are 5 reads to add to your fall homework list, pronto!
Liking Myself: An Influencer’s Journey from Self-Doubt to Self-Acceptance by Jacey Duprie
Jacey Duprie is a fashion influencer that I’ve known since back when we called her bloggers, so you know she’s experienced the full spectrum of life on social media and turning influence into business. Her new memories, I like it again, takes you behind the Instagram filters, sharing Jacey’s life and the lessons she’s learned along the way. As someone who works in the influencer industry, I know how easy it is to get swept up in the perfect presentations we see on social media and forget what’s real underneath, but Jacey’s book does a fantastic job of taking you deep, with many life lessons along the way.
Get What You Want: How to Go from Invisible to Unstoppable by Julie Solomon
Julie Solomon is the definition of an unstoppable businesswoman, so it’s only fitting that she writes the guide to becoming one! A business coach and host The Influencer Podcast (my episode with Julie here), Julie has seen it all and knows her way around business negotiations, acting with confidence and more. Get what you want teaches about finding purpose, setting boundaries, making dreams come true and ultimately achieving the life you want. It’s a must-read for women, no matter what industry they work in.
Stop Checking Your Likes: Shake Off Your Need for Approval and Live an Incredible Life by Susie Moore
With the rise of social media, we’ve all found ourselves perhaps more hungry for validation and approval from others than ever before. While seeing those little bright red hearts in a photo can feel good, it can also make us feel inadequate and the urge to compare ourselves to others who look more successful, prettier, more… whatever may be harmful to one’s mentality. health. If you’ve ever felt like social media has made you feel imperfect or you find yourself looking for validation in the real world, Susie Moore’s book might be just the thing to help you refocus your energy and break free from comparison. continuous.
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
This book is basically the closest thing the influencer marketing industry has to a how-to book, and I encourage influencers, managers, and brand reps to read it. Brittany Hennessy has worked as a social media strategist and Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, and she has experienced the changing world of influencer marketing in the fashion and beauty industries as it unfolded. From first building an audience to transforming a social following into a full-fledged business, Brittany’s book offers incredible insight into the world of influencers.
Aimee Song: World of Style by Aimee Song
If you’re looking for a book that’s equal parts coffee table picture book and insightful book, World of Style by Aimee Song is for you. Aimee is one of the top fashion influencers around, and she’s spent over a decade sharing her stylish life on the ‘gram. This book shares 500 of her favorite looks with notes that share details about her life, inspirations, favorite spots and more. It will inspire you to style a killer outfit, plan your next international adventure, and dream.
