In recent years, significant strides have been made in racial and size diversity in the fashion industry. Through this visibility, marginalized individuals and bodies can be normalized and celebrated. However, if you look more closely, you will also find that ageism is rarely affected.
Youth seems to be in fashion everything. From young and ageless models to anti-aging cosmetics, the industry seems to be age-phobic. In fact, it can feel forgotten, unrepresented, or limited to boring and uncomfortable choices for women over 40.
By failing to portray mature adults as beautiful, fashionable or relevant, the fashion industry implies that they are not. It’s similar to when brands fail to embrace a more diverse runway, both in terms of size inclusion and racial and ethnic diversity.
However, some brands are breaking the mold and making conversations around age. In response, they are showing patterns over the age of 25 that help young people develop healthier perceptions of aging. And we are here for it!
1. Everlane
Everlane offers stylish and affordable clothing essentials. With sleek, polished, comfortable and stylish pieces that everyone should own, Everlane has something for everyone.
Everlane is also proud of its commitment to producing clothing in ethical factories. Furthermore, she has a radical sense of transparency, producing clothes that will last.
2. Beklina
Located in Santa Cruz, California, Beklina is proud to support and empower women and their rights and freedoms. As the first and original eco online store, Beklina celebrates the collections of designers who have a sense for colors, prints and contrast.
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3. Ace & Jig
As a Brooklyn-based label and a Portland-based brand, Ace & Jig offers cheerful and vibrant clothing made from custom woven textiles. Furthermore, the company uses organic cotton and is certified fair trade.
4. Alexis Bittar
Based in Brooklyn, New York, Alexis Bittar is a fashion and jewelry brand known primarily for its standout styles and eye-catching jewelry.
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5. Hill Road
Currently based in New York, Collina Strada’s collection is designed for both adults and children and is focused on reinventing classics, incorporating unexpected details, and helping individuals express themselves. Collina Strada’s goal is to become fully sustainable in the future while remaining radically transparent.
6. McMullen
McMullen, located in the Bay Area, is a one-stop luxury fashion concept store featuring emerging and established designers from around the world. McMullen is known for carrying famous and popular brands such as Christopher John Rogers, Tibi, Proenza Schouler, Rachel Comey, Khaite, Peter Do, Lisa Folawiyo, Aisling Camps, Diotima and Mara Hoffman.
In addition to world-renowned brands, the store promotes women’s empowerment and is committed to supporting African and African-American designers.
