Digital tools are software applications used by individuals and businesses to perform quick and convenient tasks that would otherwise take a lot of time to access. Since computers began entering business and professional services, enterprises have been among the first to realize the many benefits of digital technology, one of which is speed.
The rise of digital products such as cloud software has successfully changed the way businesses and organizations store valuable information. For example, Microsoft Dynamics Business Central software helps manage finance, sales, supply chain, operations, inventory and customer service in a single application.
Here are some of the digital tools your business needs in today’s corporate landscape.
1. WhatsApp business
The WhatsApp Business app is one of the best digital tools for most private businesses on the social network. They boast features like auto messaging, business profile, catalog to showcase products and services to customers, QR code to quickly invite new customers and many more. WhatsApp Business helps improve business operations and provides them with ways to engage their customers.
2. Zoom in on video connections
The Zoom app is a digital tool that has gained a lot of popularity during the 2020 pandemic. This made Zoom the fifth most downloaded mobile app in the world with nearly 477 million downloads in 2020. This video conferencing tool is best used for webinars (distance learning), remote work and any type of meeting.
3. Hootsuite
The importance of social media to the growth of companies and organizations cannot be overemphasized. It has helped companies communicate with customers, leading to stronger customer relationships. Hootsuite is a digital tool that allows you to manage all your social media accounts at once.
With Hotsuite, you can plan, schedule, manage, and analyze your organization’s social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, and track their content in one place. The software comes with three different plans: Professional, Team and Enterprise.
4. Soft
Loomly is a tool ideal for small social groups looking to create and collaborate on content. It features built-in calendars, deadlines, and workflow, making time and brainstorming a snap. Lomly generates content ideas for users based on Twitter conversations and trending topics. The interface of the software is user-friendly and also very easy to navigate. Its affordability makes it perfect for freelancers and small businesses.
5. Google Workplace
With seamless integration and ease of use, Google Workspace is a powerful digital tool used by individuals and businesses. It consists of a collection of popular digital tools like Gmail, Docs, Sheets, Slides, Calendar, My Tasks and many others that can be used to share information instantly.
6. Business management and cloud infrastructure solutions
Organizations that want to stay ahead of their competitors must use software that helps streamline certain processes. You can find effective cloud infrastructure solutions that automate specific applications in your business.
With Dynamics 365 Business Central, your business can leverage and connect relevant data and processes. This will be automated to help save you and your employees time. Such software can help take your business to the next level and increase productivity.
7. Audience
Social listening is a critical attribute among high-performing businesses. Social listening skills are essential for organizations as they help them identify trends and customers.
Digital tools like Audiense take this to the next level by helping companies identify and segment their social media audiences. Doing this makes creating laser-targeted ads and campaigns much easier and deeper into your customer’s persona.
You’ll learn a lot about your customers’ personality traits and beyond just studying these demographics. This platform mainly focuses on Twitter, which allows B2B brands and B2C companies to see and better understand their target audience.
This software is similar to Microsoft Business Central and Dynamics 365 Business Central in that they help you understand your customers’ behavior, track trends, troubleshoot issues, and provide exceptional customer service.
8. Vision
Visme is a platform focused on creating presentations and data visualization. Infographics and new data are some of the most shared content on social media, so when you want to publish such content on Twitter and LinkedIn, Visme is the right tool for you.
The platform does more than just graphic design, as it’s a great site for pulling information from external sources.
9. Letters
When it comes to brainstorming keyword ideas and finding opportunities to rank, Ahrefs is the standard. Ahrefs Site Explorer allows you to search any URL for top organic keywords and estimate how much traffic a competitor receives for each search term. You can also identify a site’s top-performing content and backlinks. Primarily, Ahrefs is a competitive analysis and personal content development tool.
Summary
With the right digital tools, you can streamline your marketing campaigns and automate many other tasks. Using some, if not all, of the tools listed above will help you build a strong digital marketing stack.
However, you don’t have to go all the way at once; You can start by going through trials to find out what works best for your business and budget. Once this is fixed, you can compete with other business partners with confidence.
