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Stellants is launching a new business unit designed to turn all that vehicle data into marketable products — and revenue.
The Mobilysites business unit, unveiled Thursday at CES 2023 in Las Vegas, is a key part of the global automaker’s bid to achieve 20 billion euros in annual revenue from software-related services by the end of the decade.
Its objective is to grow the company’s data-as-a-service business by developing and licensing products, applications and services. Those MobilCites products are sold to private enterprises, public sector utilities, education and research institutions, Stellantis said.
The idea is to take the data generated by millions of connected vehicles (including data from sensors on cars, trucks and SUVs) and turn it into the applications and services customers need. For example, the data can be used to provide personalized usage-based insurance, identify road hazards and provide traffic information.
Other automakers have launched similar efforts in recent years. For example, in 2020, General Motors began using vast amounts of data collected through its OnStar connected car service for its insurance services.
The new Mobilisights unit is the company’s latest move to monetize beyond selling, repairing and financing vehicles. In the year In December 2021, Stellants released the basic framework of the plan to generate billions of revenue from software in its vehicles, which includes a wide portfolio of 14 brands such as Alfa Romeo, Chrysler, Citroën, Fiat, Jeep, Lancia, Maserati, Peugeot and Ram.
In the year It will invest more than $33.7 billion in software and electrification through 2025, Stellantis said. That investment will include hiring 4,500 software engineers by 2024.
The final goal By 2030, Stellantis aims to have 34 million connected cars on the road, generating revenue for years after they are sold to consumers. To reach its target, Stellants is partnering with BMW, Foxconn and Waymo. Today, the company has more than 12 million “monetizable” connected cars worldwide. Stellantis describes the vehicle’s first five years as “monetization possible.”
Mobilisights has exclusive access and rights to provide vehicle and related data from all Stellantis brands to external customers, the automaker said. Stellants argues that controlling this volume and data density makes it less dependent on other data providers.
Of course, collecting all that data and turning it into products raises privacy questions. The company – and its partners – said that they work “under the strictest data management and privacy policy”, which includes the use of anonymous and aggregated data, and only share customers’ personal data with their consent and for specific services that they have chosen.
The company also added that customers can opt out of the data being collected even if they have previously given consent.
“The foundation of this whole business is trust,” said Sanjiv Ghat, CEO of Mobilicites. “Trust in our data stewardship and trust that we’re here to create a better world.”
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