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They have hardware startups A serious downside to SaaS companies: Once you ship, it’s somewhere in the realm of very difficult-to-impossible to make changes to the product. That means you better get it right. But knowing what to send can be a challenge. Prelaunch.com first caught my eye at CES in Las Vegas this year, where the company had a “wall of flops”: products that had been produced but not achieved commercial success.
Earlier this year, the company raised $1.5 million in seed funding, and I’ve already spoken with the company’s founder about what it takes to de-risk hardware products. As part of that interview, I was able to get a closer look at the pitch deck the team used to raise $1.5 million.
We’re looking for more unique pitches to break down, so if you’d like to submit your own, here’s how to do that.
Slides on this floor
- Cover slide
- Summary slide
- Market context slide
- Problem slide
- The solution slider
- Problem with the current solution slide
- Product Slide 1
- Results slide
- Product slide 2
- Product slide 3
- Product slide 4
- Vision slide
- Value proposition slide
- Dragging and sliding parameters
- Business model and price drift
- Market trends drift
- Why slide now
- Group slide
- Question slide
- Contact us slide.
Three things to love
It’s clear that Prelaunch has a clear idea of where it wants to go, and it presents that beautifully in the slide deck. At the same time, the company makes some pretty basic mistakes, and the ship is missing some important information. Still, there’s a lot to like here, so let’s dive in and take a look.
Share the victory
On slide 8, the company shows the measured effectiveness of what it does, suggesting that it has essentially created a crystal ball.
[Slide 8] Being able to predict the demand for a product with more than 85% accuracy is a very difficult task. Image Credits: Early start
When putting your own slide deck together, consider having a common metric you can reference that shows how much better your customer’s product would be if they used it.
In slides 1-7, PreLaunch outlines the problem areas and challenges they are addressing in the hardware ecosystem. On this slide, he brings it full circle by saying that what he’s doing works extremely well. For hardware manufacturers and people who know how to do it, 86% accuracy in product demand forecasting is about as good as it gets. It might as well be a crystal ball. This is an extremely powerful claim that goes a long way to prove that the company is building what could be a very important tool for hardware manufacturers.
When putting your own slide deck together, consider having a common metric you can reference that shows how much better your customer’s product would be if they used it. It’s a great storytelling device – if it stands up to scrutiny.
A bold look
[Slide 12] Lots of room to grow. Image Credits: Early start
Determining market size is always an exciting challenge for startups, but the prelaunch preview, combined with the claims of how much it threatens hardware manufacturing, makes for a fascinating story. Of course, a lot of production starts do Start already at the market research level, but PreLaunch aims to put the valuable market research tools available to high-end product manufacturers in the hands of everyone, including startups, mom-and-pop manufacturing operators, and people interested in human development: data-driven product design.
Show, don’t tell
[Slide 11] It helps to explain why it’s important to show what the device does. Image Credits: Early start
Prelaunch uses four slides to showcase different aspects of the product, including analytics, reporting, and a large portion of the feature set available in the company’s product. But instead of loading the slider with words, he was able to do this with simple screenshots.
This part of the story is very show-don’t-tell and reveals some important things about the company and its product: It can create and build complex dashboards that communicate a lot of information easily. An intuitive and actionable product.
A lot of attraction!
I usually only include three things I like, but I had to include this slide too…
[Slide 14] In the four months since its launch, Prelaunch has seen incredible growth. Image Credits: Early start
There is one slide that disrupts everything in business, and that is attraction. A terrible team with traction is not a terrible team. A monetizing horror product is not a horror product. I’m surprised the prelaunch team waited until slide 14 to see these numbers. But the $133,000 ARR after four months is pretty impressive, and while the 800 companies that signed up may be a crude measure, if those are all buyers in the market for a product like Prelaunch, that’s a beefy, promising pipeline.
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