A fashion guide to Miami

When it comes to beach and sun, Miami is your best bet. But it’s also a shopper’s paradise, from upscale malls to the Design District, art museums, selfies and more that prove this city is much more than just the beach.

With the rise of the Brickell district, Miami is definitely becoming a luxury fashion haven. And it has its roots in fashion too. Miami was Gianni Versace’s home before he died in 1997 (his former home Casa Casuarina is now a hotel and event venue), and in this city, the legacy of high fashion remains strong.

“I love the diversity of fashion that is so prevalent in Miami,” says Barnette Holston, a style and fashion expert who blogs like the DCFashion nerd. “People tend to embrace the color, warmth and vibrancy inspired by the South Beach scene. I see people paying homage to the city by wearing Versace, or looking to brands like Casablanca to give it that Miami feel.

Here are some must-see fashion spots throughout Vice City.

Boutique shopping on foot

Miami’s design district is where fashionistas go to shop and dine in style. This new, renovated area is where you can shop, see live music, and visit the Miami Institute of Contemporary Art or the De La Cruz Collection.

One of the highlights beyond your typical luxury shopping fare – like Gucci, Chanel and Off White – is Gaucho, an Argentinian luxury brand that recently opened their first flagship in the country. Gaucho is a brand founded in Buenos Aires and is one of the few luxury fashion brands outside of Argentina that offers lifestyle and home decor. They recently expanded from e-commerce to their first retail flagship in Miami. It’s what brand CEO Scott Mathis says is “an incredible look at our growing portfolio,” adding that the brand seeks to create “a global community built on a shared passion for living well, at our properties , through our products and in homes around the world.”

Lincoln Road in South Beach is another shopping destination, filled with boutiques, alfresco dining options and big name brands like Zara. “I always enjoy shopping at Zara, it’s a European brand with different, unique styles,” says Estefania Salinas, a journalist based in Miami.

For Lauren Foster, a trans model and style influencer based in Miami, some of the best boutiques include Fly Boutique “for all things vintage,” she says, as well as “Ease on Sunset for simple, chic looks from The Row and Rick Owens.” Foster also recommends Project Bazaar in Coconut Grove. “They have the most beautiful selection of home decor, gifts, clothing and fine jewelry.”

Shopping center

Bal Harbor Shops is Miami’s premier luxury shopping mall. It is home to a fine collection of designer boutiques and department stores set in an open-air tropical garden-like design. It includes boutiques from Alexander McQueen, CH Carolina Herrera, Stella McCartney, Oscar de la Renta, Prada and Neiman Marcus. “When it comes to style and fashion, to me, it’s more than just the look, it’s also the experience,” said Jonathan Bonanno, CEO of The Showroom Miami. “That’s why I only go to the best, Neiman Marcus Bal Harbor not only carries the latest styles fashion has to offer, but my personal shopper Andy Bisbal goes above and beyond.”

Another great brand that is home to Bal Harbor Shops is Brunello Cucinelli. “Almost all of its pieces are timeless and made in Italy,” said Tyler Biddle-Barrows, a sales executive with Standard Residences in Miami. “Brunello Cucinelli has a lot of linen in place during the Miami heat – his clothes are ethically and sustainably made, and he gives a large portion of his income back to helping others. I also like Loro Piana’s design.”

Another shopping destination is Brickell City Centre, which features four floors of luxury brands and dining options, along with a Saks Fifth Avenue and luxury cinemas from CMX.

Selfie photo options

There are countless spots to take picturesque selfies in Miami. The rooftop at the Esme Hotel in South Beach is a design lover’s dream, featuring a whimsical rooftop pool along with a stellar bar and pink-striped sofa sets. Other options: Rent a charter boat and cruise along Biscayne Bay from sunrise to sunset to get the best picture possible, or head to South Beach at sunset, then grab a cocktail at a from the restaurants located in one of the many Art Deco restaurants. building, as in Pink Taco.

Another key area for photoshoots is Wynwood, which has many of its industrial walls covered in murals. “I love the Rebecca Moses art mural in Wynwood, I first attended the opening of the project at Ralph Pucci International during Art Basel Miami Beach and returned there during Miami Swim Week to shoot there,” said Katya Tolstova, an influencer and fashionista. blogger. “I also love shooting at The Miami Beach EDITION Hotel because they have so many events there during Art Basel and Miami Swim Week.”

The Vizcaya Museum and Gardens is a short drive from South Beach and well worth the trip to see the expansive manicured gardens and classy estates. The Design District is also home to many photo-worthy pieces of public art. And the nearby Mediterranean restaurant Mandolin Miami is also a hotspot of the style scene.

Elegant attitude

Your best bet for a complete and stylish stay is at the Lowes Miami Beach Hotel, which is home to a large palm-lined pool. The hotel also has private cabanas for day rental, which include their own private day beds, exclusive service, and private bathrooms and showers in air-conditioned cabanas with refrigerators and coffee makers. It is the ultimate in elegant luxury.