Chicago, January 28, 2023-(BUSINESS WIRE)–Afinitive, a leading provider of data-driven marketing and software solutions for the automotive market, has announced Tech Video as the winner of the 2023 AWA Awards in the Rising Star category. Tech Video is the newest addition to Affinitive’s service experience solutions.
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Affinitive Wins 2023 AWA ‘Rising Star’ Award (Graphic: Business Wire)
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites. Since then, AWAs have become the benchmark for identifying new products in the automotive industry, now in 20 categories: Digital Retail, Marketing Automation, Sales Process, Dealer Websites, Digital Marketing, SEO & Location Research, Inventory Management & Merchandise, HR & Training, Permanent Operations, F&I, Website Marketing, Conversational Commerce, Video Technology, Business Intelligence Tools, Reputation Management and our new categories, Automated Payment Platforms, Digital Voice Assistants, Enterprise Retail and CDP/MP Technologies.
“I want to thank everyone who participated in the AWA review process this year,” Pasch said. “We saw an amazing group of innovative and progressive products showcased, and we’re proud to partner with these companies and their employees to dedicate so much of their time and resources to better serve the automotive dealer community.”
Tech Video is a video capture solution that provides customers with the visual proof they need to approve additional maintenance work. Technicians can easily record, pause, and record high-quality videos for the customer, detailing the entire inspection process. These streaming videos can be up to seven minutes long with instant playback, no download required or buffering experienced.
This tool gives service workers a new level of transparency, allowing them to send information on services performed, recommendations, cost estimates and even thank you from the dealer. Tech Video also allows service advisors to send SMS text messages or email communications to the customer, providing a simplified service line experience.
“By simplifying the inspection process, Tech Video streamlines the consultant or technician’s workflow, but still provides transparency and control over performance and results,” said Chief Product Officer Matt Rodgero.
“Empowering an innovative and efficient customer experience is central to what we do at AfiniTV and we are honored to be recognized and receive the Rising Star Award,” said Mike Trevino, President and Chief Technology Officer.
Click here to see a video of the tech in action and hear from Brian Pash himself.
Are you attending NADA 2023? Visit Affinitive at Booth #4475 to learn more about Tech Video and its full suite of creative solutions.
About the affinitive
Affinitive is a leading provider of end-to-end sales, service and marketing technologies for automotive manufacturers, dealer groups and individual dealers. Backed by over 20 years of automotive and marketing expertise, Affinitive supports more than 5,500 dealers nationwide and all major automakers. At the forefront of this high-powered suite of solutions is data, which is leveraged by a customer intelligence platform that allows for highly targeted, timely and relevant communications throughout the customer journey. With a technology-enabled, hyper-personalized and consultative approach, Affinitiv leads the next generation of customer experience while helping industry participants build profitable, lifelong customer relationships. For more information, visit Affinitiv.com.
About Brian Pasch
Brian Pasch, founder of PCG Companies and Brian Pasch Enterprises (BPE), has been active with automotive franchise dealers since 2005. The Marketing Playbook, “Who Sold?,” “Swimming with the Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in the Digital Age” Unfair Advantage, and “Hyper-Local Marketing for Automotive Retail” Brian is an active conference speaker, 20 panel presenter and It is a trainer for both merchants and members of the supplier community. Presented workshops at NADA, Digital Dealer, DCDW, Automotive Sales Executive Summit, Cain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conference. , Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits and Digital Marketing Strategies Conference Brian is Google Analytics Certified and PCG is a Google Premium Partner.
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Contacts
Christina Labun
Marketing manager
klabun@affinitiv.com
