AgriWeb software seeks to increase productivity, reduce environmental impact for farmers and ranchers • TechCrunch


AgriWeb is on a mission to help livestock producers feed the world efficiently, profitably and sustainably by providing a comprehensive database of beef production data.

An Australian startup building an animal management platform for farms and farmers wants to ensure the industry’s animal and environmental safety transparency by digitizing agricultural records and the meat production process from cow to consumer.

The startup said today that it has raised another $6.8 million in funding led by Germin8 Ventures and iSelect Fund. In total, AgriWeb has raised $27 million in Series B and $29.3 million since its launch in 2014. When asked, he did not divulge his estimate.

Its app allows users to monitor their activity and provide insights on animals and grazing, including the best grass area and which animals gain weight. In addition, the company says, it will enable farmers to improve sustainable land management for better profits and make smarter business decisions with on-farm data.

AgriWeb says more than 16,000 farmers and ranchers around the world are using its cloud-based platform to manage nearly 19 million animals on more than 136 million hectares of grazing land around the world, including Australia, the US and the UK.

The global beef market is estimated at $500 billion, but the pure farm management software market in key geographies is estimated at around $3.5 billion, the company’s executive chairman, Justin Webb, told TechCrunch. AgriWeb’s key markets include Australia – where more than 15% of the national herd is managed using the platform – the UK and the US, Webb said, while AgriWeb also has partnerships in Brazil and South Africa.

Unlike most competitors that operate as point solutions focused on one or two areas of farm management, the AgriWebb platform brings together livestock management, pasture management and team communication. Performance and compliance management; And daily record in one place, Webb explained. “Pasture Insights allows ranchers to increase productivity, eliminate waste, and validate grazing and animal management decisions in a way that other recordkeeping systems can’t,” Webb points out.

Webb co-founded AgriWeb in 2014 with John Farger (Chief Revenue Officer) and Kevin Baum (CEO). In Australia, the three founders discovered that farmers were not only interested in the benefits of technology. Spreadsheets and notebooks.

“Livestock producers deserve better technology to help them grow their business, and consumers need more assurance of the safety of their food animals and the environment,” Webb said. “AgriWebb has always been about serving farmers, and this funding does not change our mission. It simply highlights.

The latest funding will be used to expand AgriWeb directly and through partnerships to growers and farmers in the US, UK and Latin America. Since its US launch in 2021, AgriWeb has secured customers in 28 of the 50 states and plans to continue expanding rapidly. In addition, the latest funding will allow the company to establish its database.

In addition to the funding, AgriWeb recently submitted two project proposals to the USDA CSC program, one led by the American Farmland Trust and the other by the Farm Journals Trust in Food initiative, Webb said. Both aim to improve the climate footprint of the US beef supply chain and improve regenerative farming practices, Webb continued. A project focused on improving transparency in the beef supply chain and understanding the GHG impact of different practices. A second objective is to increase adoption of payment practices for changes in practice.

“There is a misconception that agriculture is at odds with the climate, but implementing sustainability and sustainable practices is not lost on farmers and producers,” Webb said. “Of course, the long-term sustainability and viability of their land is extremely important. Talk to any landowner and you’ll understand that their long-term goal is to best pass their land on to the next generation. Sustainable and regenerative practices can and do coexist with productive and profitable farms, and the food supply chain.” “We are steadfast in our efforts to support producers now and in the future with data that measures, manages and improves sustainability from farm to plate.”

The company raised its first Series B in January 2021 from investors including Telus Ventures, Grosvenor Food & AgTech and Clean Energy Finance Corporation.

“AgriWebb aligns with Germin8’s thesis to invest in full-fledged enterprise software companies in agtech aligned with sustainable practices that bring significant enterprise value to farmers,” said Michael Lavin, managing partner of germin8 Ventures. “There are very few software offerings that can accelerate the development of agriculture that benefits our climate, and even fewer are aimed at conflicting with animal husbandry.”



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