American fashion brands Forever 21, American Eagle are returning to Japan

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TOKYO, Sept 21 (Reuters) – Forever 21 and American Eagle Outfitters Inc ( AEO.N ) are set to return to Japan after both U.S. fast fashion brands exited the market in 2019, the companies said on Wednesday.

Forever 21 will begin e-commerce sales next February and open a brick-and-mortar store in the spring, according to Japanese trading company Itochu Corp ( 8001.T ), which won domestic sales and licensing rights for the brand.

Forever 21 was acquired in 2020 by New York-based Authentic Brands Group (ABG). Itochu said in August that it was working with ABG to expand Eddie Bauer stores in Japan after that brand closed its last store in the country in December 2021. read more

American Eagle said separately that it was returning to Japan with two flagship stores in the Tokyo neighborhoods of Shibuya and Ikebukuro in October. The brand was only available online in Japan after closing its last physical stores in 2019.

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Reporting by Rocky Swift and Miho Uranaka; Editing by Christian Schmollinger

Our Standards: The Thomson Reuters Trust Principles.

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