ApeCoin is now accepted by fashion giant Gucci

Alex Dovbnya

After adding Shiba Inu and Dogecoin to the list of available payment options, Gucci has now started accepting ApeCoin

Italian luxury fashion house Gucci announced that it now accepts ApeCoin (APE) in a Tweet on Thursday.

The coin will be available for in-store purchase at select US boutiques

The Florence-based fashion giant first began accepting cryptocurrencies in early May in an effort to attract more cryptocurrency-friendly customers after the bull market of 2021. In addition to Bitcoin and Ethereum, Gucci also began accepting payments in cryptocurrencies on small ones, including Dogecoin and Shiba Inu.

Gucci customers are able to pay with the help of a QR code sent to them by email. Last month, one of the biggest names in the fashion world also invested $25,000 in the SuperRare token market’s decentralized autonomous organization (DAO).

In February, the luxury home brand released a series of NFTs in partnership with toy brand Superplastic.

Other big names have also embraced digital fashion. Dolce & Gabbana unveiled its NFT collection last September.

German fashion house Philipp Plein, which is known for its particularly beautiful clothes, started accepting cryptocurrency payments last August. In April, Philipp Plein, the controversial designer behind the brand, predicted that his company would earn roughly $16 million from crypto enthusiasts this year.

ApeCoin, which launched in March, is the official cryptocurrency of the Bored Ape Yacht Club NFT ecosystem. Despite making waves after its launch, the token has failed to gain sustained momentum. It is currently ranked 31st by market cap (below the likes of Bitcoin Cash and Monero).

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