Beauty technology is gradually expanding into the men’s cosmetics market.

Since the first covid lockdown, the rise of online shopping has pushed many beauty brands to rebuild and increase services available quickly and remotely. This has been seen since 2020, with the rise of virtual make-up trial services and the emergence of a virtual sales consultant, both powered by artificial intelligence, on a mission. To improve the online shopping experience… and in store. As brands realize, while digital technology is clearly important online, it now seems that a more seamless and, above all, personalized experience is becoming more important in store.

At the same time, innovations in beauty technology are now coming thick and fast, making it possible for consumers to get customized products with just a few clicks. Although these innovations were initially focused on the female beauty market, they are now also enhancing men’s beauty.

Skin test for men

It is a men’s skin care brand Bulldog, that is now creating something new in the field of personalization. In the United Kingdom, the brand has now been announced Skin consultantA tool based on artificial intelligence allows men to receive accurate skin care recommendations.

Accessible on the brand’s website, this new tool is easy to use. All you have to do is register online and add a space to take into account your needs, skin type, and environmental conditions. Last but not least, Selfie lets the user perform a complete skin check remotely. After all the parameters are taken into account, users get not only information about their skin, but also customized skin care. While this technology is not new, it stands out for the first time by focusing on addressing the needs of men in a way that reflects the growing demand for men’s skin care.

On the other hand. Phillips Continued global excellence. GroomTribe, a beard care application, allows users to try different styles and get shaving advice. The Brazilian version of the app is now available.

Finally, Biotherm It has announced that it will soon launch a men’s version of its virtual skin examination tool Skin examination.

According to Endurance Market Research, From 2017 to 2022, the demand for men’s skin care products will increase by 5.7%.And it is expected to increase in 2033, the annual growth rate is approximately 7.5%.