Blackpink is back! Two years after their most recent single, 2020’s “Lovesick Girls,” everyone’s favorite K-pop girl group has been slowly teasing their upcoming sophomore album. born pink, which will be released next month – and on August 19, they dropped the first single and music video from the album, “Pink Venom”, a typically wild mix of loud hip-hop beats and the subtle sound of a geomungoor Korean stitch.
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Of course, being Blackpink, their comeback came accompanied by an eye-catching music video and the fashion did not disappoint. (There’s a reason why Jisoo, Jennie, Rosé, and Lisa have all signed major contracts with Dior, Chanel, Saint Laurent, and Celine respectively, after all.) The video showcases the kind of wildly eclectic style that has become the group’s signature , with a touch of something more dangerous to match the song’s venomous sting.
The first hint that the group would be pulling out all the sartorial stops came with a teaser image for the video shared earlier this week, in which the four sport pink looks customized by Casey Cadwallader for Mugler. They showcased the softer side of Blackpink, without sacrificing the brand’s signature cutout details. A second teaser photo leaned towards the darker side of the song, with the band wearing a quartet of Lara Croft-worthy cybergoth looks from cult Bulgarian brand Demobaza with exaggerated shoulders, black acid-washed jeans and boots soft and utilitarian that could have gone straight out of the wardrobe trailer in the set Dune.
The video itself begins with a playful nod to traditional Korean culture, as Jisoo belts out a tune from ceramics while wearing a contemporary spin on hanbok created by next-generation couturier Miss Sohee and Cartier jewelry. Then Jennie walks down a red carpet stretched out in front of a monster truck wearing a sheer blood red dress by Pieter Mulier for Alaïa and black GCDS heels.
Lisa shows off her signature streetwear style with a very ’90s look in a cropped basketball shirt by Korean brand Neon Genesis Oddity and denim overalls worn with a bucket hat by Hedi Slimane for Celine. (“Masked up and I’m still in Celine,” she sings in the song’s second verse.) Finally, Rosé appears in a latex minidress adorned with jewels from her perennial favorites Saint Laurent and Tiffany & Co. .
And if you thought this fashion rollercoaster would end here, well, you’d be wrong. A standout look from Jennie includes a cut-out Manchester United jersey teamed with layers of Chanel pearl necklaces and a Vivienne Westwood choker, while Jisoo has a more classic chic moment in a white Marina Eerrie corset dress with strap detailing across the bodice and flowing end – and this is without even mentioning the infinity of the set of many Themed shoes, from Rick Owens sneakers worn by Rosé to Jennie’s thigh-high Chanel rubber boots.
What gives Blackpink their special magic is the way in which, like some of the most beloved girl groups before them, each member has now created a distinct fashion identity that neatly reflects their different personalities. With the debut of their most bombastic style vision yet in “Pink Venom,” it looks like Blackpink is, once again, in your area—and showing up in top style.
