Charlotte Hornets count on business as NBA regular season opens – WSOC TV

The Charlotte Hornets set sales records this season, are poised to build on the popularity of 21-year-old All-Star LaMelo Ball, bolstered corporate support with nine new sponsors and secured $275 million from the city for arena renovations. New training center.

Now comes the hard part – winning.

“I would say our business is very strong,” said Hornets President and Vice Chairman Fred Whitfield. CBJ In a recent interview at the Spectrum Center. “A lot of it’s our fun team, our temporary style.

Having LaMelo Ball as an up and coming superstar in our league. I’m not sure our fan base has been this enthusiastic over the years.

Whitfield predicts attendance will increase from 17,500 to 18,000 per game next season. In the year In 2020-21, Charlotte averaged 17,092 fans per home game, equaling the NBA average of 17,173.

Industry consultant Mark Ganis pointed to Hornets chairman Michael Jordan’s interest and involvement in league affairs as another positive step for the organization.

Beyond Jordan’s involvement, the franchise’s hometown has become an even more important asset.

“Unlike places like California or Illinois, it’s an area where the government encourages business development,” Ganis said. He added that North Carolina’s growth is in line with what sports teams want — “the kind of demographic changes that bring in young people who want to go outside and businesses that want to align themselves with sports teams.”

Read the full story here to see how the Hornets trade is shaping up.

(See below: Hornets host media day before training camp; sign free agent LiAngelo Ball)

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