Little Spoon Took Its Direct-to-Consumer Baby Food Brand Into Target

Little Spoon co-founder Lisa Barnett helped build a direct-to-consumer baby-food brand. Its 2025 Target launch opened a new retail chapter.

Little Spoon was built around a familiar challenge for parents: finding convenient food for babies and children while making choices they feel good about. Co-founders Lisa Barnett and Ben Lewis saw room for a modern brand combining online ordering with fresh baby and kids’ meals.

The company launched nationally in 2017 as a direct-to-consumer business. Subscriptions helped it build relationships with parents and learn which products and delivery experiences worked for families.

Food businesses also face operational demands that are less visible than branding: sourcing, food safety, shelf life, fulfillment and reliable delivery all shape customer trust.

In 2025, Little Spoon announced a retail debut in Target stores nationwide. Moving from online sales into major retail can broaden reach, while adding complexity around inventory, packaging, merchandising and coordination.

Little Spoon’s path shows how a company can use direct customer relationships as a starting point and expand into retail as its operations and brand mature.