Dior To Show Pre-Fall Men’s Collection In Egypt – WWD

Walk like an EGYPTIAN: Globetrotting designer Kim Jones is bringing his next Dior menswear show to Egypt.

The men’s pre-fall collection is scheduled to be unveiled on December 3 against the backdrop of the Giza pyramids near Cairo, the brand said in a statement provided exclusively to WWD. “Designed by Kim Jones, the sky collection celebrates a lifelong passion for travel,” he added.

Dior last year resumed its pre-coronavirus tradition of pre-fall men’s collection tours with a show in London. Jones previously hosted pre-fall runway shows in Miami and Tokyo. The British designer has a long relationship with the African continent, having spent his childhood years in Botswana, Tanzania, Ethiopia, Kenya and Ghana.

The son of a hydrogeologist, Jones continues to travel the world to gather inspiration and see rare and exotic animals in their natural habitat. He is passionate about conservation, sponsoring a number of endangered species, including the pangolin and the douc langur monkey.

Founder Christian Dior was also known for his international outlook, establishing global subsidiaries soon after opening his house in 1947. By the mid-1950s, the Dior empire included eight companies and 16 subsidiaries and employed 1,700 people on five continents, according to the International Directory of Company Histories.

This will mark the first time Dior has staged a show in Egypt, following events in Italy, Greece, Spain, South Korea, China, the UK and the US in recent years. The French fashion house’s spring 2004 haute couture collection, designed by John Galliano, was an homage to Ancient Egypt.

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