Installed startups, or companies They are placed in a different box than venture-backed startups, which use their own earnings or existing cash flow to fund growth rather than external sources of capital. By the nature of the asset class, startups prioritize keeping revenue alive, while venture-backed startups prioritize keeping investors buy-in for future runway needs. Innovate companies tend to follow less of the giant growth curve, while venture-backed companies should be outliers.
Enter failure, and both sides get more interesting. The built-in business discipline of bootstrapped startups can feel especially failure-proof when heavily funded companies announce a series of layoffs. As ventures become more interested in the basics of a stable startup set, is it time for a bootstrapper to take a big swing?
