Doors., a fashion, art and beauty online and experiential brick and mortar retail platform, is bringing New York-based pop-up Metaverse, Schmetaverse to 8382 Melrose Avenue, Prime West Hollywood, Los Angeles, CA from May 28th to 26th. June.
This showcases over 50 independent fashion designers and cult deals from 20+ countries and 10 beauty brands selected by Beautyque NYC, doors. Beauty Partner positioned as the first 3D multi-brand retail virtual storefront in the beauty industry.
The pop-up will host nearly 20 events over the course of a month, including a panel discussion on the impact of the metaverse and beauty and style events with social media influencers.
To coincide with the launch, select brands are launching virtual collections and accepting trials with NFTs.
“Digital fashion and art offer vast opportunities for creativity and community building,” said Alice Traumann-Uzuner, founder and CEO of Doors.
“Metavas is a compelling extension of physical fashion and art, and it’s a unique way to engage with young consumers. It’s here to stay, but so is physical retail.
“One does not exclude the other. Brick-and-mortar promotion is invaluable for emerging designers and emerging artists to promote their work to new audiences, build trust, and highlight their stories.
“Our ability to organize and execute three profitable pop-ups in the last 12 months, particularly amid Covid, demonstrates the continued public interest in experiencing physical retail spaces.”
Launched in mid-2021 in NYC, doors. A membership-based e-commerce, PR showroom, wholesale and experiential pop-up platform for independent fashion designers, cult brands and emerging artists to showcase and sell their work in America.
It currently represents 80+ independent designers and top brands and 20+ artists and is growing by 10-20 designers per month.
