Eliza: The new fashion and beauty site to help you cope with the cost of living crisis


Want to shop smarter without sacrificing style? Launching today, Eliza is the cool new fashion and beauty site that will help millennials weather the cost of living crisis

  • Eliza.co.uk is a fashion and beauty brand that aims to help you shop smarter
  • Over a third of UK millennials say the cost of living crisis is their biggest worry
  • The website shares budget-friendly skincare routines and the best street hacks

Shopping is essential in a millennial woman’s life. For many, our love began in adolescence; flipping through the Argos catalog circling pink bouncy chairs and CD players, then developed into Saturday mornings, queuing outside Topshop for the latest collaboration.

But while millennial shopping habits have been characterized by see-now-buy-now shopping, the impact of the cost-of-living crisis is reshaping the way we shop, leaving many struggling.

It’s one of the reasons why the publisher of the Daily Mail and Mail Online has launched Eliza, a new fashion and beauty brand that inspires millennial women by helping them shop smarter.

Eliza’s beauty editor Rebecca Fearn shares her all-time favorite perfumes

Eliza's content creator Lottie Franklin tries on the best costumes on the road

Eliza’s content creator Lottie Franklin tries out the best costumes on the road

If you’ve ever wondered which basics to invest in, wished someone could find the best pieces in this season’s sales for you, or wanted to know which high street products stand up to their luxury counterparts, Eliza.co.uk will be your new favorite destination.

Eliza is here to help millennials shop more consciously—and sustainably—in this time of great uncertainty. After all, it’s the younger generations who feel the hardest hit.

Over a third (38%) of UK millennials cited the cost of living crisis as their biggest worry, according to research carried out by Deloitte, while over half of millennials (54%) say they live day to day day. and worry that their monthly income will not be able to cover all their expenses.

Eliza’s Instagram already has a community of more than 24,000 fashion and beauty fans, all looking for ways to elevate their lifestyle on a budget.

Team Eliza will share which beauty products heroes spend their money on

Team Eliza will share which beauty products heroes spend their money on

The new website shares affordable skincare routines, outfit inspiration and features regular series

The new website shares affordable skincare routines, outfit inspiration and features regular series

If you've ever wanted to know the best Hunza G copiers, Eliza has you covered.

If you’ve ever wanted to know the best Hunza G copiers, Eliza has you covered.

The fashion and beauty site aims to help millennials shop sustainably and on a budget

The fashion and beauty site aims to help millennials shop sustainably and on a budget

From affordable skincare routines, weekend outfit inspiration and regular series such as ‘Dupe of the week’ and ‘If you’ve only got £30 to spend’, Eliza is becoming the go-to destination for amazing buys and affordable, fashion and beauty.

If you’ve ever wanted to know the best Hunza G copiers or wanted a street trick, Eliza has got you covered.

Meanwhile, the website is filled with honest, entertaining and inspiring content. From how to shop on a budget, which brands are worth investing in to which timeless styles will serve your wardrobe well beyond the current season.

For beauty lovers, the Eliza Approved series highlights which hero beauty products the team spend their money on, while 6 of the best offers a comprehensive and honest guide to the best products in their category, at a range of price points accessible to all.

Keep up to date with exciting new trends, find the best buys on the high street and see what’s worth investing in by visiting Eliza’s website and follow on Instagram and TikTok.



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