Embrace your inner coastal grandma with these trendy Nordstrom finds

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Here’s how to achieve the seaside granny aesthetic. Grace Kamin for the Observer

If there’s one viral TikTok fashion trend to take off this summer, it’s surely the beachy granny aesthetic. For those of you who, against all odds, have somehow managed not to come across the term yet, it’s a phrase coined by TikToker Lex Nicoleta: “If you like Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors and more, there’s a good chance you’re a beachy grandma,” she explained in a video that currently has 2.4 million views.

The coastal granny wardrobe is all about a neutral color palette, with staple pieces like classic striped shirts, plush cashmere sweaters, button-downs and lots of linen. The look is light, relaxed and effortlessly chic, embodying all the best aspects of coastal living. If you’re still having trouble visualizing the aesthetic, just look at the patron saint of seaside grannies, aka Diane Keaton in Something has to givewith her white jackets, flowing linen trousers and tastefully decorated oceanfront home.

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The seaside granny is laid-back but polished, often spotted gardening, cooking or reading while lounging at her beach cottage, and often pours a glass of wine to sip while lounging on her cute ecru sofa . Oh, and spoiler alert: you don’t actually have to be a grandma or live in a beach town to embrace the beachy grandma aesthetic, because that’s an aspirational mindset we’re after here.

Now that you’re ready to channel your inner very fashionable seaside grandma, you’ll want to look the part. We’ve done the hard work for you and sifted through all the best items from Nordstrom’s Anniversary Sale, which ends July 31st, to help you embody the beachy granny aesthetic. Below, see the best grandma-inspired coastal items to shop before the Nordstrom sale ends.

All featured products have been independently selected by Observer editors. When you buy something through our links, we may earn an affiliate commission that supports our work.

Embrace your inner coastal grandma with these trendy Nordstrom finds



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