Hoping to boost business beyond the end of the normal peak tourist season, Estes Park is launching a promotional initiative around one of its most visible trademarks: the elk that roam at will in the city and neighboring Rocky Mountain National Park.
Estes Park wraps up its tourist season with Elkfest on the weekend of October 1-2, hosting many visitors from the Front Range and from around the country and the world who flock to the area to see the golden fall aspen leaves.
However, the city, Visit Estes Park and the Estes Chamber of Commerce said Thursday that autumn is often the “shoulder season” for a new initiative called Beyond ElkFest to promote local businesses and broaden visitor interest.
Business owners are asked to provide their customers with an elk theme and then upload it to the Visit Estes Park website in the “Special Offers” section. Once the bids are collected, they will be shared with the public via a QR code on the ElkFest event page or the Estes Park website.
Participating businesses will also be promoted to the media through Visit Estes Park and Estes Chamber social media channels and special lines for news coverage.
This article was originally published by BizWest, an independent news organization, and is published under license. © 2022 BizWest Media LLC.
