MILAN – September’s Milan Fashion Week, which runs from September 20 to September 26, is set to be a jam-packed affair with 67 mostly physical shows, highly anticipated debuts and a host of returning designer brands.
Among the designers presenting their first collections for the storied houses is Marco de Vincenzo, the newly appointed creative director at Etro, who will make his debut at the helm of the iconic Italian brand. For him, he chose a location on the outskirts of the city for the September 23 event, which takes place hours after Filippo Grazioli’s renewed vision for Missoni. This will mark Grazioli’s first fashion show since joining the brand as creative director in March. He was already responsible for the resort and men’s spring collections revealed through presentations earlier this summer.
The following day, September 24, several more eagerly awaited debuts are taking place: Salvatore Ferragamo, who appeared through a presentation last season as he prepared a changing of the creative guard, is back with a show created by the creative director of just installed. Maximilian Davis, while Bally, which has traditionally hosted presentations, is making its runway debut with the first collection designed by Rhuigi Villaseñor, the Manila-born designer behind the Rhude brand.
Moncler will close the day by celebrating its 70th anniversary with a runway event at 21:00 CET.
According to the provisional calendar released Friday by the Camera Nazionale della Moda Italiana, the week officially kicks off on September 20 with the Milano Moda Graduate event, the fashion body’s awards for graduate collections.
Although some spots for shows later that evening are still being set, fashionistas can expect the real action to begin on September 21, when the We Are Made in Italy collective of designers and fashion professionals of color appears digitally, followed by Antonio Marras, who is returning to the official calendar with a physical show after several seasons of presentations, showroom meetings and a runway event held in Russia last February.
This will be followed, among others, by Diesel and Fendi. Although the latter brand is heading to New York Fashion Week to celebrate the 25th anniversary of its hit Baguette bag, which as reported in WWD, may include a tie-in with Marc Jacobs, its spring 2023 collection is hitting Milan as usual. Meanwhile, Diesel is opening his show to the public, as is Anteprima, which marks its 30th anniversary.
Vivetta and Stella Jean are also returning to the calendar on September 23 after a few years absence.
As reported, Matty Bovan is moving from London to Milan, supported by Dolce & Gabbana, with a physical show on September 25, while this season’s designers endorsed by Valentino and Camera della Moda, Galib Gassanoff and Luca Lin of Act N .1 , will be released on September 22.
On the penultimate night, Camera della Moda will hold the Sustainable Fashion Awards event at the La Scala theater giving 12 awards. As reported, the soirèe will be hosted by actress Rossy de Palma.
The final day will feature digital-only launches, including Mmusomaxwell, one of the few new names on the programme, run by design duo Mmuso Potsane and Maxwell Boko and based in Johannesburg.
The launch schedule has not yet been released and a final version of the calendar will be released on September 7, Camera della Moda said.
