The metaverse event company RLTY joined the giants of metaverse fashion The manufacturer AND Women’s World (WoW) to host a global metaverse fashion event in Decentraland between September 20th and 22nd.
The Fabricant is a digital fashion company that focuses on bringing a sense of fashion to the metaverse. WoW, on the other hand, is a global collection of NFT mods created by the input of thousands of creators.
The main purpose of the event is to bring women and fashion into the metaverse. The three-day event will take place in a specially designed destination in Decentraland called “Synth Ave”. The area was conceived by RLTY and was inspired by the famous fashion street in New York.
Designers from WoW and The Fabricant will be spread around the event area to set up pop-up shows and offer collectibles. Lucky participants will also encounter one of the secret POAP dispensers to collect NFT.
WoW and Fabricant teamed up to showcase a 27-piece digital fashion collection to kick off the event. The 27 pieces are part of a 1,000-piece collection that will be released later. Attendees can purchase one of these 27 pieces from OpenSea, or purchase one during the event using MANA.
The first day of the event and the educational panel discussion, which will take place on September 21, will also be streamed live for a wider audience to participate.
Metaverse and fashion
Throughout 2022, many metaverse ventures were launched, including virtual McDonald’s stores and digital herbs within a platform that users cannot eat, drink or smoke.
According to a recent study, Metaverse awareness has more than doubled since the beginning of the year. In other words, more people have knowledge of the metaverse and its scope. The majority of survey participants (82%) categorized it as a place to hang out, while 70% said they saw it as a place to shop.
When it comes to emerging trends with the metaverse, augmented reality comes out on top of the five main areas. Metaverse events come as quarters from the top, showing a growing buzz around metaverse events.
Fashion events are one of the most popular events in this category. Many fashion giants, including Nike and Zara, have entered the metaverse by publishing their digital collections and exhibiting them in the metaverse.
The global metaverse fashion event from RLTY, WoW and The Fabricant will be the second fashion event in Decentraland. Decentraland hosted the world’s first metaverse fashion week in March this year. The festival hosted many high-end fashion brands, including Dolce&Gabanna, Tommy Hilfiger, Cavalli and Paco Rabanne.
The Fabricant was an active participant in that event, along with Auroboros and DressX, who also focus on metaverse fashion.