One of today’s leading online fashion e-commerce brands, Fashion Nova, has announced its partnership with “the biggest Hip-Hop festival in the world”, Rolling Loud New York.
The popular apparel retailer will serve as the exclusive sponsor of the highly anticipated music festival and experience taking place in Queens, NY September 23-25 at Citi Field.
According to a press release released to VIBE, there will also be a Fashion Nova section within RL’s exclusive VIP festival experience known as The Loud Club. Amidst the three-day festival, the all-encompassing fashion brand will also debut an exclusive new hoodie and other “celebratory couture merchandise” inspired by Rolling Loud culture and the birthplace of Hip-Hop – New York.
The Rolling Loud NYC main stage will also be reimagined as the Fashion Nova Stage, where New York natives and headliners Nicki Minaj and A$AP Rocky will perform. Atlanta’s future will also be in the spotlight. Other heavy hitters expected to hit the multiple stages this year include Big Sean, Lil Baby, Lil Uzi Vert, A Boogie wit da Hoodie, Pusha-T, 21 Savage, DaBaby, Saint Jhn, Ski Mask the Slump God, and more.
Newly added Atlanta rapper Playboi Carti will also take the stage on the final day of the festival.
This isn’t the brand’s first foray into Hip-Hop collaboration, as they’ve previously released collections with “WAP” rappers Cardi B and Megan Thee Stallion, in addition to Amber Rose and Kylie Jenner.
For those interested in attending Rolling Loud NYC, $100 off tickets are available using the special promo code “Fashionnova” here.
