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SINGAPORE–(BUSINESS WIRE)–In December 2022, FION launched the hottest IP product series of the year “Avatar”. According to James Cameron, director of Avatar: An Activist Survival Guide, the animals and plants on Pandora are large and glow in the dark because they have developed gigantism and luminescence due to air pollution. A wonderful world of Avatar is woven with threads of eight different colors. The 3D aquatic plants on the front are created with the time honored skills of Ponytail Embroidery. Horsetail embroidery, a special craft that has been passed down for thousands of years by generations of Shui women in China. The process of making horse tail embroidery is very complex. A skilled embroiderer with 20 years of experience takes over 10 hours to complete a piece as small as a child’s palm. The FION Avatar series are all from FION Art Studio, and each FION Avatar handbag is created by skilled craftsmen with great patience and skill using at least 24 hours. Established by the first generation of shoemakers in Hong Kong 40 years ago, FION Art Studio gathers outstanding craftsmen who love leather art and have 20 years of professional experience. FION has adhered to exquisite craftsmanship since its establishment. The genius designers at FION Art Studio – an independent leather factory owned by FION – deliver surprise after surprise to customers.
Whether it’s the ecological message sent by ‘Avatar’ or director James Cameron’s personal efforts towards ecological sustainability, they are in line with our brand spirit of ‘Conservation, Nature, Fashion and Sustainable Development’. As a well-known handbag brand in Asia, FION has explored sustainable fashion and collaborated with suppliers to use environmentally friendly raw materials. After three years of discussions and repeated trials on what materials and colors to apply and how to weave the threads, we introduced FION eco-friendly jacquard denim in 2020. The jacquard denim is made of blue, white, gray and light blue threads , non-water washable and environmentally friendly. In December of the same year, FION launched the oil painting series based on this fabric, which is very loved by consumers. In 2021, FION introduced its representative series “Sustainable Project -JIN”, which not only demonstrates the brand’s excellent craftsmanship, but also presents more opportunities for sustainable fashion. In 2022, the FION Avatar series uses eco-friendly leathers and yarns, as well as water-washed denim and eco-friendly jacquard denim. The FION Avatar series as part of the JIN series combines nature, fashion and sustainable development.
FION was founded in 1979 as a fashion and premium women’s handbag brand in the Asia-Pacific region. Its product designs are inspired by fashion and art, adding diversity and creativity to consumers’ lives. In the future, FION will continue to craft every detail with ingenuity and inject art into product design. Efforts will be made to present worldwide aesthetic styles with exquisite craftsmanship to enhance the charm of the brand. FION, a fashion brand dedicated to bringing women happiness and a high-quality lifestyle, will be releasing more handbags worth waiting for. Please stay tuned.
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