India-West Staff Reporter
NEW YORK, NY – For the first time in the history of New York Fashion Week, an innovative initiative is being launched to highlight, recognize and appreciate South Asian fashion designers through an independent platform.
From September 8 to 14 at venues across Manhattan, South Asian New York Fashion Week (SANYFW) will take over the city’s fashion scene with some of the biggest names in international fashion: Nomi Ansari, Falguni Shane Peacock and Mayyur Girotra.
Almost a decade in the making, SANYFW is the brainchild of fashion entrepreneur Shipra Sharma, who after partnering with Hetal Patel, made it her life’s mission to showcase and elevate South Asian fashion inspired by traditional and modern clothing and culture of South Asia.
“Lehenghas turned into coordinating ensembles. Sarees turned into draped dresses. Palazzo pants became wide leg pants. We want to reclaim that narrative and introduce the world to the origins of these silhouettes and designs. At SANYFW, we aim to highlight and share the history of fashion and our culture, while celebrating fashion pioneers who have pioneered our community around the world,” Sharma said in a statement.
Popular designers expected to be there include Rivesse (Ishan Sanghvi), Margi Official (Margi Sutaria) and jewelery by ReeMat Designs (Reena Mathur) and Avigna (Deepti Mandhava).
Emerging designers who will be showing their collections during SANYFW are What is Moire? (Sezan Khan), Bedi NYC (Alice Narang), RKJ Designs (Renee), Aariah by Sabbineni (Harika & Anusha Sabbineni), Ayla Noor New York, Tai by Studio 9696 (Tupili Andrapathy Sandeep), Recover Season Co. (Reshma Zaman), and Pali (Vinod Muralidhar).
