“We want Gap teenagers to feel represented and connected in the world of Gap, an immersive and unique fashion experience that allows them to experiment with personal style and be their true selves, both in real life and in this rapidly evolving digital universe,” said Mary Alderte, Gap Global Head of Marketing.
“Involving teenagers where they live and play at Club Roblox gives them more communication and another way to express themselves.”
Nick Walters, managing director of SuperAwesome Gaming, said: “This generation’s digital identity is becoming just as important to them as their real-life identity.
“We are excited to bring our expertise in safe digital engagement with young audiences to help Gap launch a new immersive experience that allows teens to connect with their favorite fashion brands at Club Roblox.”
“Just like in ‘real life’ fashion, this partnership encourages players to be creative, express their digital selves and explore their unique styles while having fun.”
