Gemma Collins ‘makes tough decision to close her fashion brand’…just weeks after signing £1m New Look deal
She signed a £1m deal with high fashion retailer New Look in April.
And after the huge success of the collaboration – Gemma Collins has now reportedly been forced to pull the plug on her iconic clothing brand.
The TV star, 41, who ran a boutique in Brentwood, Essex until it collapsed in 2018 – made the ‘difficult’ decision to close it just weeks ago.
It’s all over: Gemma Collins has shut down her online fashion store after signing new mega cash deal with New Look
A source told The Sun: “It has been Gemma’s dream to have her own clothing range since she was a child and she has been popular with customers.
“But now she’s an ambassador for New Look, it didn’t make sense for her to continue with her own range as she would be designing clothes with the firm’s creative team.
“New Look is one of the biggest in the business, so it took the difficult decision to close its range.”
MailOnline has contacted a representative for further comment.
Peace: The TV star, 41, who ran a boutique in Brentwood, Essex until it collapsed in 2018 – made the ‘difficult’ decision to close just weeks ago
The reality personality founded the Gemma Collins collection in 2013.
The popular boutique was also home to many exciting scenes from TOWIE – where Gemma first found fame.
The blonde stunner is now selling the stock through an Instagram page.
It comes after the Diva Forever star celebrated her fiance Rami Hawash’s birthday on Friday, sharing a glimpse of the festivities on Instagram.
Birthday boy: It comes after the Diva Forever star celebrated her fiance Rami Hawash’s birthday on Friday, sharing a glimpse of the festivities on Instagram
With an extravagant cake with marble tiers and giant light box letters spelling out his name, Gemma pulled out all the stops for her boyfriend’s big day.
And the pair shared it with Rami’s son Tristan, three, who adorable planted a kiss on his dad’s head as they sat down with the birthday cake.
Gemma shared another photo showing the father-son duo beaming in front of the giant cards, wearing bucket hats while Tristan wore a pair of pyjamas.
Sweet: And the pair shared it with Rami’s son Tristan, three, who cutely planted a kiss on his dad’s head as they sat down with the birthday cake
They match! Gemma shared another photo showing the father-son duo posing in front of giant cards, wearing bucket hats while Tristan wore a pair of pyjamas
