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Google Cloud has partnered with Supergaming, the Indian game startup’s proprietary game engine, SuperPlatform, for global developers, the latest expansion of the Android maker’s focus into the gaming industry.
As part of the partnership, the search giant’s cloud arm said on Thursday, the Pune-headquartered startup will offer its game engine to help developers around the world manage live ops, matchmaking, player progress and data, analytics, server scaling and management. Sales These tools are designed to help organizations maintain, improve, and improve their game.
The fledgling Supergaming, which uses the game engine in its own titles as well as the official PAC-MAN game for mobile devices, has amassed millions of downloads on mobile titles such as MaskGun, Silly Royale and Tower Conquest.
Supergaming originally built the Super Platform to develop its own games and began licensing the service to other developers in 2019.
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The two organizations are no strangers to each other. SuperGaming originally relied on AWS for its cloud needs, but moved to Google Cloud a few years ago after seeing the benefits, including “huge savings,” SuperGaming co-founder and CEO Robbie John told TechCrunch in an interview.
That move set the wheels in motion to make the platform available to developers as an independent software provider through Google Cloud, John said. “I’m excited to bring our platform to Google Cloud, which already powers 70% of our top customers,” he added.
Developers will continue to have the choice to use SuperPlatform on AWS and Azure, although Google Cloud is Supergaming’s choice because of the partnership, he said.
Before talking about the upcoming partnership, John said that Supergaming has been working closely with Google Cloud engineers to use the cloud platform for the upcoming battle royale game Indus. The teams on both sides exchanged insights that helped bring about the partnership in a very organic way, he said.
“The partnership is more than just saying, OK, here’s the computers and the infrastructure and the rest. Bikram Singh Bedi, Managing Director, Google Cloud India, spoke about how we come together and communicate with business objectives.
The two did not disclose the financial terms of the deal.
Google Cloud competitors AWS and Azure offer native LiveOps solutions for game developers to run their games as a service and access real-time telemetrics. Google Cloud, however, appears to be using SuperGaming’s expertise – side-by-side – with the platform to make some difference.
“It’s always about the developers or the players. And this partnership allows us to influence both,” he said.
Supergaming, which counts US-based Skycatcher, Tokyo’s Akasuki Entertainment Technology Fund and Ant Group-backed BAce Capital among its investors, has raised $6.8 million so far, after $5.5 million in a Series A round last year.
The startup has launched TowerConnexus: Metaverse Edition as a free-to-play web3 game, which it says will also run on Google Cloud, alongside existing titles and upcoming indies.
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