Some of us (okay, okay, that’s me) can’t handle food without ruining an outfit, which is exactly why Heinz is rolling out a ketchup-stained fashion collection. We were going to pour it anyway.
The condiment maker is teaming up with one of the world’s largest resale platforms, Thredup, for a collection of 157 streetwear and designer pieces, each with its own unique ketchup stain. The Heinz Vintage Drip collection was made available exclusively through the platform, but according to both brands, “it’s not a stain, it’s a statement.” This is the spirit!
“While Heinz is known globally for its iconic glass bottle, keystone and slow-pour ketchup, we saw an opportunity to look at the stain we’ve left on clothes as another iconic brand symbol and change the narrative from a stain on a statement. ,” Heinz Brand Communications Brand Manager Alyssa Cicero said in a press release. “This collection is about celebrating the enduring character that Heinz ketchup stains add to clothing, inviting our fans to embrace a new iconic symbol.”
The entire collection features durable, one-of-a-kind pieces, which makes sense considering Thredup’s Gen Z and Millennial fan base. After all, according to the brand, used clothing is expected to grow by 127% by 2026.
“At Thredup, we believe that every piece of clothing deserves a second life, even summertime barbeque casualties,” added VP in the release. of Integrated Marketing, Erin Wallace. “We are thrilled to partner with an iconic brand like Heinz to create the first-ever ketchup-stained line of used clothing, celebrating reuse. This collection offers a unique way for fashion risk takers and food lovers to participate in the circular. economy while doing good for people and the planet. We hope it makes a splash…err…drink!”
Heinz Vintage Drip is designed with size and gender inclusivity in mind. The collection includes sizes XXS to XXL. The first delivery will begin on August 30th, with a second release scheduled for September 13th. All proceeds will be donated to Rise Against Hunger.
