as if Meghan is lazy.September 22, 2022, 2:24 p.m
Lunch at some Water Street Boston restaurants as seen in August 2022. (Photo by David L. Ryan—The Boston Globe/Getty Images)
Businesses of all sizes and in all industries are prioritizing data-driven decisions—making professionals in fields like data science and business analytics in high demand. A survey of corporate recruiters found that 86% plan to hire graduates with a master’s degree in business analytics by 2022, according to the Graduate Management Admissions Council. And companies are paying six-figure salaries for these types of new recruits; In the year The average salary for graduates with a master’s degree in business analytics in the U.S. in 2022 is $105,000, according to GMAC research.
But you don’t necessarily need to pursue a full master’s degree program to gain exposure to this fast-growing field. Now more than ever, MBA students need to have skills beyond a traditional business degree, Columbia Business School professor Dan Wang previously said. Chance. These skills include knowledge such as analytical marketing, product management and collaborating with business analysts in strategy roles.
If you want to familiarize yourself with business analytics without enrolling in a degree program, many universities offer online courses. We’ve put together four online courses in business analytics run by top universities, for free.
Boston University: Business Analytics for Informed Decision Making
Boston University offers a free online course where subscribers can learn how to apply analytics to their business strategy. In the Business Analytics Data-Driven Decision Making course, students gain exposure to concepts such as predictive modeling and machine learning and how analytical findings can be used to inform business strategy.
The course is seven weeks long and requires three to six hours per week from participants. It is taught in a course schedule led by instructors from Boston University’s computer science and information systems departments. According to the course description, the course is specifically aimed at meeting the needs of managers, as there is a growing need for leaders who can frame business questions as data questions and use data to develop competitive advantages for their businesses.
University of Colorado Boulder: Business Analytics for Decision Making
Business Analytics at the University of Colorado Boulder is a course that teaches students the essentials of business analysis for decision making. Without venturing too far into computer languages and advanced statistics, this course provides participants with basic Excel knowledge and teaches them in an “analytical solver platform”, allowing them to practice developing predictive and prescriptive models.
The free online course is taught by a professor from the University’s Leeds Business School and takes around nine hours to complete. It is the third course of five in the Advanced Business Analytics specialization series offered by the school. Other courses include: Introduction to Data Analytics for Business, Predictive Modeling and Analytics, Communicating Business Analytics Results, and Advanced Business Analytics Capt.
University of Michigan: An Introduction to Data Analytics for Managers
The University of Michigan offers an Introduction to Data Analytics for Managers course designed for those seeking a better understanding of how to use data sources to improve business strategy. University of Michigan instructors use lectures, business case studies, and real-life application of analytical tools to teach managers about the field of business analytics. Students will learn basic analytical skills, including simple scatterplots, SQL queries, hypothesis testing, and machine learning testing.
Participants need no background or skills in analytics and the Business Analytics course is six weeks long and requires two to four hours of work per week, although it is self-paced.
University of Pennsylvania: Customer Analysis
The Customer Analytics course offered at the Pennsylvania Wharton School of Business is one of four courses offered in the school’s Business Analytics Specialization Series. This course explains how large amounts of data collected through actions such as credit card transactions and online shopping carts can be used to inform business decisions. At the end of the course, participants will be prepared to describe tools used to predict customer behavior and will be familiar with current best practices for customer analytics in leading companies.
Customer Analytics is taught by professors from the school’s marketing department, and the course takes 12 hours to complete. Other courses in the Business Analytics specialization series include Operations Analytics, People Analytics, Accounting Analytics, and the Business Analytics Capstone.
See how schools you’re thinking about in information science (in-person and online), nursing, computer science, cybersecurity, psychology, public health and business analytics, as well as doctoral degrees, have scored on Fortune. Education programs MBA programs (part-time, executive, full-time and online).