French startup Homa has raised $100 million in Series B funding. Quadrill Capital and Headline are leading the round. HOMA has partnered with indie mobile game studios to make their games a hit on the App Store and Google Play.
In other words, Homa builds tools that help third-party developers build games. That’s because it’s incredibly challenging to stand out when building a hypercasual, casual, or board game with a small dev team.
Other investors in the Series B include Northzone, Fabric Ventures, Bpifrance, Eurazeo and Single. At Voodoo, Homa is one of the companies that has turned mobile game development into a methodical, data-driven process.
The Homa Software Development Kit (SDK) helps you track various metrics with built-in analytics features. If you want to improve the session times, it may be necessary to keep it after one day, after seven days or after 28 days. Homa also encourages A/B testing to optimize user engagement.
After that, Homa helps you monetize with ads. The SDK gives you the tools to track monetization metrics, such as per load versus eCPM. In this way, Homa can run predictable advertising campaigns that grow the game’s user base and ultimately generate additional revenue.
The company’s metrics are mind-boggling. As of 2018, Homa has published 80 games and attracted one billion downloads. In total, the company has raised $165 million and now employs 160 people.
Next, Homa wants to explore web3 and the world of NFTs. He has started a collaboration with Sorare and has big plans for a bunch of games going forward.
The startup wants to build a universe of interconnected games with virtual worlds and characters owned by creators and players – sort of like the Homa Metaverse. While that plan didn’t pan out, it looks like Homa is on the right track with its game printing equipment — and now it’s got more cash to invest in improving its tech stack.