How do you plan for New York Fashion Week in the era of the pandemic?

For many industry insiders, New York Fashion Week has been pretty overwhelming over the past few years. Many well-known American luxury brands have left the concrete streets – for their European counterparts, or nowhere – and as a result, the city’s fashion scene has lost some of its luster, except for emerging designers who are bringing back the excitement on schedule.

So when the Council of Fashion Designers of America (CFDA) dropped the official calendar for the spring 2023 season, it was almost a surprise to see a host of industry household names — brands like Tommy Hilfiger, Area and Puma returning after a hiatus — as well as international labels such as Fendi, Marni and Cos in the lineup. With Mayor Eric Adams signing off the jam-packed week and Vogue hosting its own outdoor runway, September’s shows might just be the biggest fashion event New York has seen in years. But amid her celebrity-packed front-row seats and exclusive parties, there’s the fear of falling ill during the ongoing Covid-19 pandemic, as well as growing fears about another contagious virus.

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