How new technologies like AI and NFTs can shape live events – Rolling Stone

As a creator Let me tell you about an app that promotes unique and exciting nightlife and live events around the world.At this point, new technologies such as Artificial Intelligence (AI) and NFTs are ready to offer even though many variations cannot be replicated by technology. More personalized experiences and a more streamlined approach to interactions at events.

Virtual Live Events represent a novel way of running trade shows, conferences and various entertainment events. This area shows exceptional promise if done right. Virtual live events allow people to “be present” at events around the world, significantly reduce the events’ carbon footprint (in terms of production and participant travel), reduce costs for stakeholders in various areas of investment, and allow for greater reach. of content.

And if you’re like me, sometimes when you attend meetings or events in person, you’re overwhelmed by choices and unsure of the best way to organize your agenda—which speakers to listen to, which shows to explore, and where or who to network with. Virtual events can solve this problem by using AI to maximize your engagement so that they better align with your needs and goals.

For example, chat or assistant AI can take your needs into account, check your existing schedule or calendar, offer you optimized choices, and later recap anything you missed, even summarizing key lessons. Although a person may “lose” something by not being physically present, they may also gain something in terms of efficiency.

Other ways AI can be used for events include matchmaking, real-time translation into all known languages, and personalized video presentations focused on the highlights of each guest’s concerns. Matchmaking is particularly interesting, as AI is well-suited to look at a myriad of data points about each guest – from social media profiles to questionnaires and other familiar histories – and successfully match them with others who share similar goals, personalities or backgrounds. .

The ultimate goal is to create a more immersive and satisfying experience for participants. The more personalized any event is to the guest, the more immersive it becomes. There’s nothing more alienating than not knowing what’s going on at a conference or what to do next.

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Emerging NFT technology is already being implemented live. Tao Group Hospitality, an international hospitality company, has recently cracked NFT tickets. NFT.NYC 2022, a three-night NFT-ticketed curation in New York City” during NFT.NYC 2022. As per NFT tradition, the company has released a special NFT that only attendees of the annual invitation-only Swedish Midsummer Party can claim. In association with Yellowheart. Other examples of event organizers using NFTs recently include Coachella’s recent move to NFTs, offering a mix of physical and digital assets.

Adoption varies with NFTs by live events. According to a piece on NFT Now, “…most show-goers still don’t have NFT wallets, pushing NFT tickets out of the equation from many organizers.” For me, the main takeaway is that NFT adoption by event organizers is at least partially driven by the adoption of NFT wallets/crypto wallets by event-goers.

However, that is rapidly changing. Due to the decentralized nature of the blockchain there is no way to know how many NFT wallets there are. For example, I could create 1,000 NFT wallets right now and no one would know about it. However, looking at other macro trends we can predict the growth of NFT or NFT wallets. 2022 will still see inflows into NFT marketplaces from 2021 showing overall strong growth in this sector.

I believe that NFT ticketing is a major indicator of where both live events and the NFT industry are headed. NFT tickets can solve almost all the issues people have with traditional tickets (eg, scalping, fraudulent tickets, etc.). They are a far cry from the whole JPEG idea, and offer a real utility.

That’s not to say there aren’t challenges. Data security measures, potentially necessary equipment, and effective remediation approaches are concerns regarding the ability to incorporate these new technologies into live events. All of these opportunities require the collection and manipulation of all new data sets, not just event guests, but all stakeholders. And each time a significant amount of additional data is collected, it presents both privacy and cybersecurity risks. Zoom, for example, had a major security hole that allowed anyone to take control of a computer with Zoom — even if Zoom wasn’t turned on — prompting Apple to rush its own hotfix before Zoom could. A security issue like this can be disastrous at a large virtual event.

Business owners should take adequate measures to limit and protect access to data regardless of the sensitivities of event participants – their technical skills and technical phobias in particular – regardless of what allows users. The privacy and security concerns of the two events (and their guests) are not the same. For example, it would be easy to deploy things like facial recognition and matchmaking at an event aimed at young tech people, but testing that technology out of confidence with any demographic could quickly sink the event. The best practice is to test each of these technical advances one at a time unless widespread and favorable guest adoption is absolutely certain.

Finally, events should be part of every company’s culture – even if they’re not in the events, entertainment or hospitality industries. Every business leader can learn the best way to execute events that leave attendees with lasting impressions and deep connections.

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