How to build your personal brand on social media for beginners

You’ve finished your appointment with ThriveMD and it’s time to get back to work! You’ve recently started your own entrepreneurial venture, and it can be challenging to know where to start in building your personal brand.

Take heart, we’re here to help beginners learn how to build your personal brand on social media. Let’s get into it!

Quote from Gary Vaynerchuk
Photo credit: Alex Fu / Pexels

Find your vision

When it comes to building your personal brand, you need to spend a lot of time deciding what it means to you. And if you don’t know what direction you want, it will be obvious to your audience. This is why finding your vision is the first step when you start building your personal brand.

Make a list of what you want to show the world, why you want to show it, and how you’re going to do it. You don’t want to be all over the place with your content, and finding and sticking to your vision will help you stay on track with building your personal brand.

Look at what others are doing, but be original

Once you’ve established your vision for your personal brand, it’s time to do some research. You will find that there are many others with the same brand name. They want to examine what they are doing and what works and what doesn’t work for them. Come back and see how they’ve built their following over time.

When you want to see what others are doing, you want to make sure you’re not copying them. Think of your research as a guide, not a “how to”. You want to be original, otherwise, there’s no reason for people to follow you over someone else who’s already established.

Building a personal brand

Stick to your niche

Once you hit the ground running, it’s important that you stick to your personal brand. For example, if your brand revolves around health and fitness – you probably don’t want to stray from that path. If your followers maintain a healthy lifestyle, you won’t want to post about finances.

When it comes to building your personal brand, it’s important to stick to your niche. You want to be a brand that people trust and know what to expect when they visit your page. If you start posting content that covers different topics, you’re sure to lose some of your following. You want to be known as a “fitness brand” or a “makeup brand” – not a “we’re not sure” brand!

Be consistent

Consistency is key in building your personal brand. When it comes to posting your content, you want to make sure it’s on a regular schedule. Posting regularly is also important. You don’t want your stage to turn into a ghost town.

Being consistent allows your followers to engage with you regularly. So be as consistent as you can with responding to their messages and comments. This will help you build trust and credibility in your personal brand. As we know, a trusted brand is successful.

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