Hyundai Motor America had 64,335 vehicles in the U.S., up 14 percent from a year ago. However, sales of the Ioniq model appear to be slowing, with only 1,516 units sold last month. It is almost always below average and is due to the supply problems the company has been facing.
So far this year, Hyundai Ioniq 5 sales in the US have exceeded 17,000 (about 3.7% of the total volume) and the South Korean model is on track to exceed 25,000 this year. Unfortunately, the official statistics do not include sales results for other all-electric or plug-in hybrid models (Kona Electric, IONIQ Electric, IONIQ Plug-In, Santa Fe PHEV and Tucson PHEV) as they are counted alongside conventional ones. Or a hybrid that cannot be refilled. The hydrogen fuel cell model – Hyundai Nexo – saw 18 parts (less than 58%) and 318 year-to-date (more than 38%). The Hyundai Ioniq 5 is the first model based on Hyundai Motor Group’s e-GMP platform, which also underpins the Kia EV6 and Genesis GV60. Next year, it will be joined by the Hyundai Ioniq 6, which recently set an impressive sales record with 37,446 pre-orders on its first day in South Korea.
The Ioniq 6’s warm reception is good news, but at the same time, it could exacerbate demand/supply issues. The limited allocation of the Ioniq 6 in particular markets (South Korea, Europe, America) will not be surprising. According to the website
“Despite unfavorable external conditions, including ongoing parts shortages and raw material price fluctuations, Hyundai Motor will continue to mitigate business uncertainties by optimizing production and inventory conditions through multiple business strategies tailored to each region.”
Additionally, “Hyundai Motor expects to recover sales with a strengthened product line-up, including the recently announced IONIQ 6 and the new Grandeur sedan model that will be unveiled later this year.”
Domestic sales fell 3.5 percent to 49,224 units from 51,034, while overseas sales rose 15 percent to 285,570 from 248,970, Yonhap news agency reported. In order to expand sales in the second half, Hyundai plans to launch the IONIQ 6 all-electric model and other competitive models in international markets. The IONIQ 6 is the second model to be integrated with Hyundai Motor Group’s own EV-only Electric-Global Modular Platform (E-GMP), following the IONIQ 5 launched in April last year. Hyundai plans to introduce a platform-based IONIQ 7 SUV model in 2024. For all of its electric models, Hyundai uses alphanumeric names like its biggest rivals, like BMW, whose models are named serial numbers 1-8.
Meanwhile, Kia sold a total of 239,887 vehicles in August, up from 217,226 units a year ago due to overseas demand for SUV models. Kia plans to sell 3.15 million vehicles worldwide this year.
