As Instacart ends a decade in business, the popular grocery app has released a summer fashion collection with in-demand streetwear designer Anwar Carrots.
Lovers of street (and vegetable) fashion rejoice: a carrot-themed collection has dropped today from streetwear designer and entrepreneur Anwar Carrots and grocery delivery service Instacart.
The four-piece collection was designed by Carrot with summer in mind, and includes a bag, water bottle, long-sleeve tee and bucket hat.
Instacart bucket hat and long sleeve tee, both designed by Anwar Carrots / Instacart, Anwar Carrots, NTWRK
“As a father of three with one on the way, my life can be pretty busy, so we’ve used Instacart for years when we’re in a pinch and need anything from dinner tonight to diapers for children,” Anwar Carrots told The Drum. “When Instacart came to me with this concept for a collaboration, I was immediately fired up. Not only is Instacart a company I’m passionate about, but we have a shared love of carrots, which naturally inspired the creativity for the capsule collection.”
Credited with entering “the future of streetwear” by The Los Angeles Times and mentioned on Tyler, the Creator Yonkers’ first single, Carrots co-founded the LA brand Peas and Carrots in 2007 with popular rapper Casey Veggies. Peas and Carrots has gone on to be lauded as the “coolest LA brand” by Complex and an “international phenomenon” by Hypebeast. In 2015, Carrots launched his label, Carrots by Anwar Carrots.
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The limited edition collection of Instacart and Carrots will be sold exclusively on the leading live streaming shopping app NTWRK in an August 5 episode hosted by Anwar. The limited collection will be available for $100 to viewers in the LA area and will ship same day via Instacart. Up to $10,000 of the sale proceeds will be donated to Feeding America, a nonprofit organization focused on hunger relief.
“At its core, this collection with Anwar celebrates our shared affinity for the iconic carrot and culturally connects the Instacart brand in new ways with our audience,” Rogelio Magaña, director of brand strategy and campaigns at Instacart, told The Drum. “Together, we’re reaching the next generation of Instacart consumers in a unique and relevant way — meeting them where they are and how they’re buying and consuming content today.”
The collaboration comes as Instacart celebrates a decade in business this year. According to a blog post written by Instacart CEO Fidji Simo in May, the collaboration represents one of Instacart’s future ambitions to “help retailers and brand partners grow their businesses.”
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