The SS23 fashion season was filled with ultra-glamorous shows, big-name models, super-glamorous FROW and many a viral moment (Bella Hadid getting spray painted, anyone?) — but one thing was missing: Jacquemus.
The French brand conceived by 32-year-old Simone Porte Jacquemus has taken the fashion world by storm in recent years, with its micro-mini Chiquito bags, XXL straw hats, penchant for flamboyant ‘nude’ clothing and spectacular shows held everywhere from field. of lavender on the beaches of Hawaii. It’s a brand that truly forges its own path – which is why Jacquemus decided to show his much-anticipated SS23 collection off-calendar, some three months after fashion week ended.
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Fortunately, it was worth the wait. Earlier today, Jacquemus’ latest ‘Le Raphia’ collection was unveiled just outside Paris in front of a star-studded FROW that included Iris Law, Emma Chamberlain, Amina Muaddi, Camille Charrière and Pamela Anderson – who looked as iconic as ever in a half transparent. , all-white look filled with raffia for the occasion.
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And if Anderson’s look and the collection’s name itself weren’t enough to give away the game, the entire Jacquemus SS23 show was themed around raffia, from the accessories to the ambiance itself. Think flower-shaped earrings, giant wide-brimmed hats and handbags, all fashioned from natural fibres, as well as fringed dresses and fabulous details – all while a river of ‘raffia rain’ fell from the ceiling and covered immediately guests, models. and the track alike.
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Aesthetic? The brand’s signature elevated summertime Provençal chic with a serious dose of sexiness, courtesy of bold cuts, jackets worn with nothing underneath and lips small enough to allow model Vittoria Ceretti’s bare cheeks to completely steal the show. Next summer couldn’t come sooner…
