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With the global rise of K-pop, the fashion industry has increasingly used South Korean musicians as brand ambassadors, running campaigns with them and inviting them to seasonal presentations. The Autumn/Winter 2023 edition of Fashion Month has seen a significant increase in the number of K-pop stars in attendance with major houses inviting artists to their shows.
With the menswear collections down in Milan and Paris and Paris Fashion Week underway, the past few weeks have been filled with buzzing moments on the streets and on the front row. We’ve rounded up some of K-pop’s best-dressed stars this season, starting with ENHYPEN at Prada’s menswear launch. BTS’s J-Hope, Jimin and Suga made their debut at Fashion Week, while BLACKPINK’s Jisoo returned to Paris to show her support for Dior. Big Bang’s Taeyang, recently named brand ambassador for Givenchy, attended the Matthew M. Williams presentation and G-Dragon appeared in Chanel’s Couture show.
Keep scrolling to see the K-pop stars taking over Fashion Week this season.
ENHYPEN at Prada
All members of ENHYPEN flew to Milan to see Miuccia Prada and Raf Simons for Prada’s latest menswear show. The group kept their style minimalist, with most wearing black suits and denim ensembles.
EXO’s KAI in Gucci
KAI arrived at the Gucci showroom, celebrating the house’s latest collection, which was also the first since the departure of Alessandro Michele. The star wore a black suit with red felt prints.
BTS’s J-Hope in Louis Vuitton, Dior Men and Hermès
BTS’s J-Hope, who is signed to Louis Vuitton, unexpectedly took over Paris Fashion Week for men. The musician attended the Louis Vuitton show, designed by KidSuper’s Colm Dillane, in a full set covered in abstract, face-inspired prints, while walking Dior Men with his bandmate Jimin in a gray dress. At Hermès, the star appeared in a black and blue jacket.
Jimin of BTS in Dior Men
Jimin, who was recently announced as Dior’s global brand ambassador, attended the launch of Kim Jones’ latest collection in a minimalist gray beige suit paired with ankle boots.
Big Bang’s Taeyang in Givenchy
Taeyang marked his first appearance since being named Givenchy’s new brand ambassador, attending the Matthew M. Williams show wearing a black T-shirt with jeans.
NCT’s Ten in Saint Laurent
The NCT Ten member was one of the K-pop stars at Saint Laurent’s menswear show in an all-black look.
SEVENTEEN’s Jeonghan in Saint Laurent
SEVENTEEN’s Jeonghan sat front row at Saint Laurent wearing a double-breasted jacket.
LØREN in Saint Laurent
THEBLACKLABEL artist LØREN wore a tan leather coat, sitting front row at Anthony Vaccarello’s menswear show for Saint Laurent.
SEVENTEEN’s Hoshi at AMI
At AMI, SEVENTEEN member Hoshi made his Paris Fashion Week debut in a striped blazer paired with a patterned scarf.
Rowoon of SF9 at Loewe
SF9 lead vocalist Rowoon kept it casual, wearing a green knit sweater with jeans at Jonathan Anderson’s Loewe presentation.
BLACKPINK’s Jisoo in Dior
BLACKPINK’s Jisoo debuted a new micro-bangs hairstyle for Maria Grazia Chiuri’s Couture collection, wearing an all-white number with a sheer blouse.
Big Bang’s G-Dragon in Chanel
G-Dragon showed his support for Chanel by descending on Paris to attend the house’s Couture show wearing a floral jacket paired with a pearl necklace and his PEACEMINUSONE x Nike Kwondo 1 sneakers.
BTS’ Suga in Valentino
BTS’s Suga, recently named brand ambassador for Valentino, made his Fashion Week debut in a tonal outfit with a beige suit.
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