Kanye West ends fashion partnership with Gap

Kanye West has ended his partnership with fashion company Gap.

West’s lawyers sent a letter to the brand notifying them that the rapper will officially cut ties with it, ending the 10-year deal they originally established in 2020. The letter, sent on West’s behalf, claimed Gap had no fulfill the terms of her contract.

Nicholas Gravante, who serves as one of West’s attorneys, elaborated on the claim in a statement to pitchfork. “Gap left them no choice but to terminate their cooperation,” Gravante wrote, “due to Gap’s significant non-compliance.” According to West’s team, Gap failed to meet its obligation to sell 40 percent of the rapper’s Yeezy Gap items in brick-and-mortar stores and failed to open dedicated retail stores for his products until mid-year 2023.

In their letter to employees, Gap confirmed that the partnership had been terminated, writing that while the brand agreed with West’s creative vision, “like we work together to deliver that vision is unmatched.” The letter, attributed to Gap CEO Mark Breitbard, went on to argue that the fashion company had complied with the terms of the contract.

“Throughout this partnership, we have kept our commitments and the teams have done so with the utmost integrity, navigating obstacles and demonstrating extraordinary determination,” Breitbard wrote. While no further collaborations will be released, Gap still reserves the rights to sell West’s existing Yeezy products before dropping the brand name.

Hours after the news broke, West appeared in an interview on CNBC, where he claimed Gap excluded him from decisions about the product’s price point and aesthetics. “Sometimes I would talk to … the leaders, and it would be like I was on mute or something,” West said. “Our agenda, it was not in line… a king cannot live in someone else’s castle.”

The contract termination caps what has been a troubled partnership between West and Gap. Shortly after announcing their 2020 collaboration, West took to Twitter to lament his ouster from the company’s board. “I don’t have a board seat at the Gap,” the rapper wrote at the time, “black board seats matter.”

Recently, the rapper hinted at his departure from the company in an interview with Bloomberg, admitting earlier this week that “it’s time for me to go it alone.” The rapper mentioned the importance of cooperation in “chang[ing] clothing forever,” but admitted that “it’s time for Ye to make the new industry.”

“There are no more companies standing between me and the audience,” West said.

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