London Fashion Week: September 2022


So what does it mean when London Fashion Week has a stripped down schedule?

After all, it’s a B2B event where, despite the celebrity buzz around the runway, designers present the collections they’ve created over the past six months for sell.

Before they hit the runways, as part of their Positive Change initiative, the British Fashion Council announced that this season’s LFW would be completely free of fur and exotic skins (although we spotted plenty of feathers…) but the shows on Friday they focused on new talents.

The poster girl has already become a favorite of Kylie Jenner, Dua Lipa and Megan Thee Stallion, and her signature bras, miniskirts, thongs and chains have been touted for good reason. Spray on knit units were a favorite of the veil…

Show-goers also fell for Chopova Lowena’s iconic outfits, we counted dozens before their show closed the first day of LFW with punkish mood. Another female design duo in the making JUST what Gen Z women want to wear, the cast included a variety of plus-size bodies that seemed like more than just nods to body positivity. We are here for it.

Helen Kirkum’s presentation was also outstanding. By creating new trainers from discarded “old ones”, Kirkum draws attention to society’s terrible culture, focusing on the artisanal skills needed to rebuild them. AND it reminds us to take better care as our fashion buys Actually become consistent buyers.

Crossing the city between the places we spotted row quickly, leaving the fashionable pack in a pensive mood and wondering if perhaps a moment of levity is, in fact, welcome during such gloomy days. If so, London Fashion Week is surely the place to find it.

Read more from UK fashion director Alex Fullerton here or follow him on Instagram @alexandrafullerton





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