Showing the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to breaking down the most talked about outfit of the past seven days.
On Saturday, the “Euphoria” star took the phrase “hot off the runway” to a new level when she shared a photo of herself wearing a dramatic floral look from Spanish fashion brand Loewe.
The dress, which features a large white lily bloom on its bodice, won’t debut on the catwalk for nearly two more weeks. “ICON Zendaya wearing a sneak peek of Loewe SS2023,” wrote the label’s creative director Jonathan Anderson, who is scheduled to show the collection in Paris on September 30. Clearly, it’s now Zendaya’s outfit — more than 4.9 million people have liked it. post in just 72 hours.
The reveal is also a masterclass in fashion PR: With 64 shows packed into the 10-day Paris Fashion Week schedule, brands will be vying for attention. Thanks to an eye-catching teaser from the right star, Loewe is already on top.
Fashion’s obsession with flora has lasted for centuries, in part because of the powerful symbolism behind various flowers. “After women, flowers are the most divine creations,” designer Christian Dior, who was famously inspired by the gardens of his childhood home in Normandy, France, is often quoted as saying. And while florals remain a perennial trend in color palettes, prints and drapery, a more sculptural approach has often found its way into the designs of Moschino, Schiaparelli and Alexander McQueen, as well as fashion collections from Chanel, Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.
Dutch designers Viktor & Rolf showed an extravagant collection in 2015 with embroideries, large-scale folded petals and fascinating weaves inspired by Van Gogh’s “Flowers”. In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into giant bouquets of flowers wrapped in ribbon, and other models were draped in dome-shaped flower arrangements and matching headpieces — a presentation strikingly similar to Florence Pugh’s final appearance in the 2019 horror film Midsommar.