Look of the week: Zendaya is the fashion flower girl at Loewe ahead of the release

Leah Dolan, CNN

If ever anyone needed more convincing of Zendaya’s fashion influence—beyond her Vogue covers, Valentino campaigns (as the fashion house’s global ambassador), and being the youngest-ever recipient of the Fashion Icon Award from CFDA – look no further than the actor’s latest Instagram. post.

On Saturday, the “Euphoria” star took the phrase “hot off the piste” to a new level when she shared a photo of herself wearing a dramatic floral look from Spanish fashion brand Loewe.

The dress, which features a large white lily bloom on its bodice, won’t debut on the catwalk for nearly two more weeks. “ICON Zendaya wearing a sneak peek of Loewe SS2023,” wrote the label’s creative director Jonathan Anderson, who is scheduled to show the collection in Paris on September 30. Clearly, it’s Zendaya’s dress now — more than 4.9 million people have liked her post. in just 72 hours.

The reveal is also a masterclass in fashion PR: With 64 shows packed into the 10-day Paris Fashion Week schedule, brands will be vying for attention. Thanks to an eye-catching teaser from the right star, Loewe is already on top.

Known in recent years for her sculptural, surrealist designs — remember the ‘ready-to-wear’ range of sandals from Spring/Summer 2022 that featured cracked eggs, nail polish bottles and rose stems instead of traditional stiletto heels? — the brand has long been inspired by nature. During this season’s menswear shows, Anderson grew chia and grass on the surface of sneakers, pea coats, hoodies and tracksuit bottoms in a collaboration with Spanish bio-designer Paula Ulargui Escalona. The painstaking process required the garments to be kept in a poly-tunnel prior to the event, where they were regularly watered until worn by the models. Loewe also offers a florist service, with a physical store in Madrid called “LOEWE FLORES” that sells expertly arranged bouquets.

Fashion’s obsession with flora has lasted for centuries, in part because of the powerful symbolism behind various flowers. “After women, flowers are the most divine creations,” designer Christian Dior – who was inspired by the gardens of his childhood home in Normandy, France – is often quoted as saying. And while florals remain a perennial trend in color palettes, prints and drapery, a more sculptural approach has often found its way into the designs of Moschino, Schiaparelli and Alexander McQueen, as well as fashion collections from Chanel, Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.

Dutch designers Viktor & Rolf showed an extravagant collection in 2015 with embroideries, large-scale pleated petals and fascinating knits inspired by Van Gogh’s Sunflowers. In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into giant bouquets of flowers wrapped in ribbon, and other models were draped in dome-shaped flower arrangements and similar headpieces – a presentation strikingly similar to final look of Florence Pugh in 2019. horror film “Midsommar”.

Anderson is now reimagining the classic reference in his own playful, understated way: his is more dress than garden, stripping back the bouquet to focus on a sheer bloom. The result is a dramatic dress you won’t want to miss. “Plucked from a beautiful garden,” wrote Law Roach, the actor’s stylist, on Instagram, “A lily named Zendaya.”

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