In this week’s episode of product hacks that TikTok inevitably inspired me to buy, I’m talking all things jelly heels—specifically, Target’s new Mad Love Marni Jelly Slide Heels ($30), which don’t not only have they taken over social media, but they’ve also found a permanent place in my closet.
You’ve likely seen a lot of undeniably chic jelly slide heels floating around your TikTok feed over the past few months, often from some of today’s most popular designer brands. Between the resurgence of ’90s fashion trends and the slew of celebrities who’ve embraced jelly shoes as of late, the Polly Pocket style has been on the rise—and it’s set to be a trend well into fall, courtesy of the latest obsession of Barbie
While I’ve been tempted to invest in a jelly sandal of my own, I’ve been far less keen on the significantly high prices of many popular styles. Then TikTok (aka Gen Z’s crystal ball for fashion trends) gave me the perfect jelly slide information from my local retailer, Target. The $30 style is almost a perfect copy of it those famous jelly slide heels. And when I found out they were also available to buy in three stylish colors (bonus!), I immediately panicked and rushed to Target before they sold out and knew I had to try the shoe on for myself.
Read on for my honest thoughts on these chic, slip-on jelly heeled dupes from Target.
What I love about these jelly heels
The short answer is I just want a good cheater. And after many months of searching for an affordable jelly slide heel that could rival the styles of TikTok’s designers, I’m happy to report that this one delivers.
However, the long answer is that there are actually very few things that I do not how about these jelly sandals. The chic style features a square toe design, which helps give the shoe a more defined structure. Since the sandal is made from a plastic, rubber-like material rather than any kind of fabric composition, they are also very easy to keep clean, giving me hope that they will remain a staple shoe in my closet for the following years.
And perhaps best of all: that price point. For just $30, I can wear one of the hottest shoes of the season AND stock it in multiple colors, too (because of course the patent black style ($30) is already on my radar).
How do these Jelly Slide shoes feel?
When people hear the word “jelly” in a product name, they may imagine a super soft or smooth feeling. I’ll be the first to admit, that’s not the case with Target’s new jelly heels — or really any other jelly shoes, for that matter. This particular style is made from a plastic, rubber-like compound that is very dense and actually creates more of a hard shell structure. It certainly doesn’t have the same rebound qualities as actual jelly, but it’s still very comfortable.
Given how unique the outsole is, even I had my doubts about whether I could make these shoes work for all-day wear. But so far, I’ve been pleasantly surprised. From running weekend errands to enjoying late night dinners with my girlfriends and even multi-day trips, these jelly slides have already proven they can provide enough support and comfort, even on my longest days outside the house.
Some other reviewers have recommended buying shoes at least half a size down, as the style is on the wider side. I personally bought the shoe in my normal size and they fit perfectly, but if you have narrower feet, this is definitely something to consider when shopping for jelly sandals.
Who are these jelly heels best for?
These sandals are perfect for anyone who wants to tap into one of the season’s biggest shoe trends without having to spend a fortune on the product. I love experimenting with new fashion trends as much as the next person, but I also don’t want to flaunt a style that I’m not entirely convinced will still be relevant next season. The best thing about these jelly slides is that you can embrace the fun of a resurgent shoe style while it’s still fresh and avoid any extra post-purchase guilt thanks to the $30 price tag.
Plus, the shoes offer so much style versatility. I’ve been wearing them religiously with just a classic white tee and my favorite pair of jeans for a more relaxed, daytime look. Slides also pair beautifully with many other transitional styles in my closet, like midi dresses, skirts, and even some jumpsuits.
Where are these jelly heel slides available?
The Mad Love Marni Jelly Slide Heels are available for purchase at Target ($30).
additional details
- Target’s jelly sandal is available in US shoe sizes five through 12.
- Unlike other, more obvious jelly heel slides, this Target style is made from recycled materials – making it eco-friendly AND cute!
- This jelly heel slide is available in a variety of colors including light pink, black and cream.
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Image Source: POPSUGAR Photography / Kyley Warren
