LONDON – Matty Bovan is joining the Milan Fashion Week schedule.
The Yorkshire-based designer will show his spring 2023 collection in the official calendar with the support of Dolce & Gabbana, who are supplying Bovan with fabrics and materials.
Bovan graduated from Central Saint Martins in 2015 with a Masters in Fashion Knitwear. Their graduate collection opened the final show at the fashion university which awarded Bovan the L’Oréal Professionel Creative award, followed by the prestigious LVMH graduate award, which includes €10,000 and a new designer position at Louis Vuitton under of Nicolas Ghesquière.
“Craftsmanship and handwork are at the heart of my work, something that I and this iconic maison have a great affinity with; the synergy after meeting Domenico and Stefano recently was palpable,” Bovan said in a statement, adding that they are “still processing the idea that I will explore their archives and mix their historical work with my product of new for next spring. I’m already feeling the turbo charge of this alliance.”
Bovan’s avant-garde maximalist approach to design has secured them deals with the likes of Coach, working on a variety of accessory projects since 2016; collaborating with Miu Miu on a series of clothed mannequins and a series of limited edition Barbie dolls wearing their clothes.
Fall 2022 was Bovan’s biggest collection to date, titled Cyclone, which they describe as “chaos and destruction—even beauty—in the wake of its power.” Model Irina Shayk opened the Bovan show in a voluminous repurposed Roksanda Ilincic dress.
Since their fashion week debut with creative hub Fashion East in 2017, Bovan has staged solo shows during London Fashion Week, which have led to their designs being acquired by Matchesfashion and Milan’s No30.
Bovan’s non-conformist aesthetic will bring a spirit of innovation to Milan’s otherwise traditional and star-studded schedule.
