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During Art Basel Miami, Metaverse Fashion Week (MVFW) announced that Miami Fashion Week (MIAFW) will become the first CFDA globally recognized fashion week to participate in Metaverse Fashion Week 2023, held this spring from March 28-31, 2023.
Earlier this year, the Metaverse Group built L’Atelier for MIAFW where digital experiences, runway shows and art were displayed during the physical Miami Fashion Week show. MIAFW plans a unique activation and runway show on the roof of their L’Atelier in Decentraland’s Luxury Fashion District.
2023 will be the first year that a “physically” produced fashion week will participate in Metaverse Fashion Week.
The announcement event, hosted by crypto investor and Red DAO founding member Megan Kaspar, in addition to MIAFW and MVFW, took place on Friday, December 2, at The Surfclub Four Seasons.
According to Vogue Business, the guests were the president of Fashion Group International, Maryanne Grisz, co-founders of DRESSX, Natalia Modenova and Daria, CEO of Arianee, Pierre Nicolas Hurstel, co-founders of Digital Twins, Natalie Soto-Wright and Adrianna Soto Wright, co-founder of Lukso blockchain, Marjorie Hern. and SYKY founder Alice Delahunt.
“We are very proud and excited to be the first physical fashion week to participate in MVFW’23 and to further our initiatives around a sustainable fashion industry,” said Lourdes Fernández-Velasco, Creative Director of MIAFW.
Panel discussions
The event, which was broadcast live on Decentraland’s IG TV and at MIAFW’s L’Atelier, featured three panel discussions on the foundation and future of MVFW:
Redefining Ownership and Identity was moderated by UNXD co-founder Nick Gonzalez and included TIME magazine president Keith Grossman, founding member of Order DAO Megan Kaspar and UNXD CEO Shashi Menon as panelists.
Luxury on Cross Metaverse Fashion Week Platforms was moderated by MVFW head Gigi Casimiro and included panelists Andrea Abrams (founder Figcode), Michael Toner (CMO, Tredium), Gia Valentina (CMO, spatial), Diego Di Tommaso (co-founderABOUT), and photographer/avatar artist Nick Knight.
The legacy of the future was moderated by Vogue Business’ Editor-in-Chief of Innovation Maghan McDowell, and included panelists Lourdes Fernandez-Velasco (Creative Director, MIAFW)Lorne Sugarman (CEO, The Metaverse Group), Kaspar, Kazimir and Menon.
Attendees at the inaugural MVFW earlier this year included Elie Saab, D&G, Tommy Hilfiger, Selfridges, Guo Peio, Paco Rabanne and more, with legacy fashion houses and digital fashion brands producing over 165,000 pieces. free clothing.
Metaverse Fashion Week 2023 Themes
MVFW’23 will focus on metaversal interaction and digital fashion, highlighting ‘The legacy of the future‘ – a challenge to connect the next generation of creators and traditional fashion designers.
“Metaverse Fashion Week is a premier moment for digital fashion where both brands and consumers can experience the future of fashion,” said Shashi Menon, co-founder and CEO of UNXD.
“MVFW is a direct extension of UNXD’s mission to bridge luxury between the real world and the metaverse. After our successful first season with Decentraland, we are excited to be expanding the MVFW platform together to include other metaverses.”
DRESSX, the largest metacloset for digital clothes, provided the event with an official metaverse AR jacket that attendees could wear by scanning a QR code.
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