Beverage giant Coca-Cola has brought its international music platform Coke Studio to South Africa.
Source: MajorSteez
The Global Coke Studio program is digital-first, and provides an opportunity for creative talent to partner, deliver new and unique creative collaborations to new and existing audiences. The platform builds on a program launched in Pakistan in 2008.
Launched internationally in May this year, Coke Studios has brought together seven international artists to recreate the Queen’s image.A kind of magic“under the title”The leader. The music video, which brings each artist’s unique musical style to the table, has debuted on Coke Studio’s YouTube Hub.
This global creative clash features artists including Grammy-nominated American R&B sensation Ari Lennox, British singer-songwriter Griff, Turkish electro-pop producer Ekin Beryl, Latin urban pop powerhouse Mariah Angelique, Canadian-Indian rapper and producer Tesher, colorful, multilingual K- He showed. Pop girl band Tri.B and African artist, Nigerian singer-songwriter and producer Thames.
Following the African continent’s own creative clash, South Africa’s Queen Amapiano Kamo Mphela, Nigerian singer Recado Banks and Morocco’s Salma Rachid collide with the North African flavor. They recently released their track ‘Sweat it outWhich is gaining popularity on YouTube.
South Africa’s Coke Studio brings to life the best of talented local artists, reimagining their hottest tracks into new and unique musical experiences. By partnering with these artists, Coke Studio brings fans the music and content they love, helping to bring deeper connections through music.
Local artists include DJ and producer DJ Zinhle, rapper Focalistic, R&B and soul singer Loiso, piano duo Amarotto, hip hop and R&B duo MajorSteez; and piano star Ch’ccoAlot.
Unity in music
Coke Studio’s goal is to deliver musical experiences “unlike anything seen before,” which speaks to a new generation of listeners who want to immerse themselves in the digital-future world of music.
“Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy,” said Silke Bakker, Senior Marketing Director, Coca-Cola Africa. “It celebrates and showcases the unique ability of music to unite people from different cultures, backgrounds and interests,” she said.
Silek added that the platform offers the freedom to collaborate, which leads to evolution and revolution where innovation connects people on a new level. “Through this, the best African music will be celebrated together,” she said. Africa is shaping the music scene globally, artists look to us for inspiration. Let’s share the beating of our hearts with the world…”
