This innovative new app developed by India’s social media app aims to reimagine the entire social media landscape ensuring data privacy and security without ads.
Social media has become an important communication tool for us. We eat, sleep and breathe social media. India’s social media environment is increasingly stagnant due to issues such as insecure infrastructure, data breaches, data theft, irrelevant information, ad overload, unattractive content, etc.
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MYn, an app made in India from Bangalore startup, Multi-Verse Technologies, aims to reimagine the social media landscape. It enables consumers to discover, create, connect and communicate through a secure end-to-end encrypted system. Additionally, the app is committed to creating an ad environment that refreshes the social media experience with irrelevant interruptions.
Tech Panda Nanjunda Prasad Ramesh, CEO of Plurality Technologies, spoke about the startup’s vision of ensuring data privacy and data security in their social media apps.
Nanjunda Prasad Ramesh
Our goal is to have the only app a user needs, and possibly our own operating system, on a phone that ships to MN.
“MYn promises 100% digital privacy. We do not share the user’s phone number or any personal information inside or outside the app. We only collect it to help the user manage their account easily. We have no ads on the app. Therefore, we do not need to share the user’s phone number or any personal information,” he said.
“Our monetization model doesn’t require user data. We charge live local/proximity e-commerce entities, content creators for their channels and jobber enterprises a fixed listing fee. That’s where our revenue comes from,” he added.
What do they do?
MYn has its own infrastructure. With a promise of 100% digital security, MYn has deployed a 24×7 content and application monitoring and incident response team that has effectively and efficiently protected many organizations in India.
The goal was to provide good quality content that users would want to consume.
MYn provides a refreshing opportunity for the nation to unite and network while maintaining complete data privacy, ensuring that MYn is the sustainable option we can have.
MYn is a private, ad-free, commission-free social media app that lets people find, connect and trade.
It is India’s first super app. The only app to complete the user journey
“We have a strong revenue model that is not based on user data,” Ramesh said.
The startup also innovated at the feature level. The app has dedicated space for channels (content creators), users and individuals (MYworld), (MYown) and (MYwork). Demand based food, star rating system, all in one app.
“It is India’s first super app. The only app that completes the user journey,” he added proudly.
Main characteristics
MYn plans to address all the inherent challenges in the current social media landscape. It provides complete user privacy, does not share user information, has no annoying ads or imposes any commission, unlike other social media apps.
“This is a one-of-a-kind app that someone can truly call their own,” says Ramesh.
On MYn, users can browse content according to their needs. They can choose from categories like Fashion, Beauty, Sports, Comedy, Art etc., ie use only what works for them.
As humans, we behave differently in different settings. We present a distinct personality in public, private and work life. So we have created individual dedicated spaces for each of them on the app.
“The goal was to provide users with good quality content that they want to consume,” he added.
My users can have three personalities, public (MYworld), private (myown), and work (mywork), just as they do in their physical reality. You can enter the world of social media and shop from local businesses on MYworld. Stay in touch with friends and family; Store and share memories on MYn with unlimited cloud storage options; and communication and collaboration within teams within their organization.
“As human beings, we act differently in different situations. We present a distinct personality in public, private and work life. So we have created dedicated spaces on the app for each of these individuals,” he explains.
Motivation and origin
MYn founder AS Rajgopal had a vision to unify the functionality of all apps.
“Essentially, most applications, whether social media, e-commerce, messaging, storage, payments or workplace collaboration, offer or combine discovery, interaction and transactions in different contexts. He believed that with MYn we could encapsulate all these in a benefit-agnostic way,” says Ramesh.
We want to follow a few guidelines, ensuring complete privacy for users, no ads on the app and no commissions on the app.
“Keeping this in mind, we want to adhere to a few guidelines to ensure complete privacy for users, no ads on the app and no commissions on the app,” he added.
Like many digital businesses, COVID-19 has had a positive impact on the organization.
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Everyone brought a now-or-never attitude to the team that helped us quickly roll out an app of this scale by focusing on a common goal. Also, the COVID scenario definitely helped us build proximity business as we wanted to help merchants get back to business both online and offline,” he said.
Future plans
The MYn team has extensive plans to capture the audience in the future.
“With millions of users and businesses on the app, we will continue to build a user journey that makes it more and more accessible for users to use the app for everyday needs. Our goal is to have the only app a user needs and possibly our own operating system on a phone coming to MN,” said Ramesh.
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