Vancouver, British Columbia–(Business Wire—NFT Technologies Inc. (NEO: NFT) (the “Company” or “NFT Tech”)., A leading technology company today announced a partnership with Sony’s Hawk-Eye Innovations to connect live sports data to the massive potential of the sports NFT market, including decentralized ownership, NFTs and exchanges for public markets.
Sony’s Hawk-Eye innovations provide best-in-class service, broadcast and digital solutions for the world of sports. NFT Tech, a pioneer in connecting live sports data and sports NFTs, is pleased to partner with Hawk-Eye for their Cannes Lion award-winning work on the Australian Open AO Artball, which some call the future of sports betting.
Sony is Japan’s largest technology and media company with revenues of more than $80 billion and $24 billion in gaming and network services. Through Sony Sports’ subsidiary Hawk-Eye Innovations, it’s exploring blockchain technology and its ability to connect fans with each other and their favorite teams like never before.
“Sports leagues around the world are constantly looking for ways to increase viewership and engage more deeply with fans,” said Adam De Cata, CEO of NFT Tech. “Fantasy sports are very popular and serve as a huge audience, which encourages a middle class of fans to stay engaged during the regular season. We are excited to partner with Sony as we pioneer specific blockchain use cases for the sports and entertainment industry.
Fantasy sports is a rapidly growing industry. More than sixty million people gamble every year – and experts expect the industry to be worth $50 billion a year by 2028. Hawkeye services are currently used in more than 20 sports, and in addition to football, athletics, horse-racing, and even motor sports. Ball tracking has begun to be used for strategic analysis and scouting, and multi-angle viewing of televised and video matches is becoming increasingly important, making it clear that the hawk’s eye is a growing opportunity.
“At NFT Tech, our mission is to help the next billion users to the web3. We believe entertainment and sports will be a major driver of this adoption, and we couldn’t be more excited. This opportunity allows us to take advantage of this pivotal moment in NFT history to engage with a huge number of fans around the world. It’s our chance to showcase the power of blockchain and power it to the next billion users.
About NFT Tech
NFT Tech works to develop infrastructure, assets, real estate and IP in the Metaverse, build and monetize P2E and M2E games, and bring insights and benefits to public markets. Bridging the gap between traditional capital markets and the Web3 space, NFT Tech is handling decentralized ownership, NFTs and the meta-adverse. Current projects include founding the GOAT Guild and Fuku.
About Hawk-eye creations
Hawkeye Innovations forms a core part of Sony’s Sports business with a shared mission to provide best-in-class service, broadcast and digital solutions to the world of sports. Through the Sony family, we open the doors to a wider range of capabilities, enabling customers to realize new possibilities and bring life experiences that were previously unimaginable. We work closely with sister company Pulsive to create compelling digital experiences that put more control in the hands of fans.
Learn more at pulselive.com
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A cautionary note on forward-looking information
This press release contains certain forward-looking statements within the meaning of applicable securities laws relating to the Company. These forward-looking statements are generally characterized by words such as “believe,” “project,” “expect,” “predict,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan.” ,” “may,” “should,” “will,” “will,” and similar expressions. Forward-looking statements in this press release include statements regarding the completion of the agreement with Hawk-Eye Innovations, the closing date, benefits from the agreement; the Company’s NFT developments and product offerings. expansion; potential benefits and needs of direct-to-consumer NFT projects; potential benefits, growth and adoption of Web3 and related applications; continued employment of Run It Wild staff and the value of their experience; plans to accelerate growth; and continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, you should not place undue reliance on such forward-looking statements and information because the Company can give no assurance that they will be correct. , inherently involve risks and uncertainties. Many factors could cause actual results to differ materially from the forward-looking statements contained in this press release, including, without limitation, the risk factors described in the prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. Forward-looking statements are expressly qualified by this cautionary statement.Forward-looking statements included in this news release and information are stated as of the date hereof and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information as a result of new information, future events or otherwise. Unless otherwise required by applicable laws.
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