PepsiCo units with some Brazilian assets


SAO PAULO, Brazil – Brazilian food producer Camille Alimentos SA has reached an agreement to acquire several cookie and cracker brands from PepsiCo Brasil, including the Mabel, Doce Vida, Mirabel, LB and Pavicino brands. The deal includes facilities in Aparecida de Goiania and Itaporanga d’Ajuda. Financial terms of the transaction were not disclosed.

In addition to acquiring the cookie and biscuit brands, Camille Alimentos said it has signed a 10-year license agreement with PepsiCo for the use of certain products in the Brazilian biscuit market. Toddy brand biscuit product line. According to Camille Alimentos, the Toddy brand is the second largest cookie brand in Brazil.

“In just over a year, since July 2021, in addition to entering new countries such as Ecuador, we have made five acquisitions that have allowed us to expand our business in three different categories of high value and brands known to consumers. Luciano Quartiero, CEO of Camille Alimentos, in Uruguay coffee, pasta and healthy products with Silkom. “This is our sixth transaction to be announced, which includes the company’s entry into the cookies and crackers category in Brazil. The diversification of businesses adds to the synergy of our business model, allowing for greater expertise in scale and different distribution, supply and marketing models.”

Camille Alimentos said the acquisition will strengthen its growth strategy in complementary regions with its current operations and will add to its portfolio the category of cookies and biscuits with the most recognized brands in the market and high value products. The addition of PepsiCo’s Brazil businesses will bring synergies related to the company’s cross-functional business model and scale gains, as well as The company said it was successfully integrated into the business model of the pasta business acquired by Camille Alimentos in August 2021.

In the year Founded in 1953, Mabel is one of the most traditional cookie brands in Brazil, offering donuts, crackers, butter, wrapped and packaged, as well as the country’s donut sales leader.



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